An assessment of the role of personality in the development of Essay

An assessment of the role of personality in the development of leadership qualities - Essay Example After that, in the age of information, leadership is seen as shared decision making and consulting. Leadership role is argued to be derived from a certain set of attributes that reflect the willingness and motivation of an individual to lead in an organization. The personality attribute of leadership is supported by Attraction-Selection-Attrition (ASA) model designed by Schneider (B.M. Bass and R. Bass, 2009; Mumford, 2009; Ciulla, 2008). This model has argued that due to different mixes in the attributes of personality, individuals are seen to be differentially attracted towards the organization and career. This study focuses on the role of personality in the development of leadership qualities among the individuals. Research Objective Deciding on the objective to be accomplished by the research plays a vital role in the study. If the objective of the research is clearly defined, then it will be easier for the researcher to plan the study and accomplish the objectives within a speci fied time frame. The main objective of this research is to unearth the role and contribution of personality in developing leadership qualities in an individual. ... For instance, meta-analysis, in order to determine the relationship between emergence of leadership effectiveness and Big Five traits of personality, had found that all the four factors, except ‘Agreeableness’, share a robust relationship with the leadership outcome of an individual (Judge, et al., 2002). In recent times, a meta-analysis that was conducted to determine relationships between specific individual differences such as, energy, self-monitoring, self-confidence and need of power and effectiveness in leadership, concluded that these personality traits hugely support the effective outcome of the leaders (Hoffman, et al., 2011). Though there is huge amount of literature related to the impact of personality on leadership, there is limited amount of literature related to the influence of personality on the changes in the effectiveness or development of leadership over time. Leadership development involves changes in the patterns of behaviour, perception, competencie s and motivations of the individuals in the leadership position, so that they can function more efficiently in their present roles. These changes can be achieved in both formal and informal manner which may involve several years or even few minutes. Although there are several literatures that stress on the fact that the rate of leadership development differs from one individual to another, many of these literatures have ignored the importance of personality as a moderator of this change (R. Hogan, J. Hogan and Kaiser, 2010). Certain personality traits are associated with the rate of leadership development such as, uncooperative individuals, who are seen to be less eager to change their behaviour as a response to the

Self introduction Essay Example for Free

Self introduction Essay Everyone has his characters to lead him to success. In other words, characters such as cheerful are unique and these are the factors to make them achieving their goal. In my case, I am stubborn to do anything, including my study even playing basketball. In my secondary school life, my teacher told me that I was headstrong and enlarged the unhappiness to make my emotion in trouble. I just realize what he told me before when I faced my HKAL exam but I find that this character can guide me to reach my goal. To get in University, I spent so much time on it and I encounter many problems and failures, especially in English. However, obstinacy helps me to tackle with the problems and finally I achieve my aim. I kept spending over 10 hours every day around a year to prepare my HKAL exam when I was form 7 student. I expected I can get a good result in the exam but unfortunately I was fail in my UE subject. This made me to be disappointed and helpless because the HKAL exam was replaced by the DSE exam. It means that there are no second chances for HKAL candidates to retake the exam and they have to seek other ways to continue their studies. Without any option, associate degree is my only way to reach my goal and I planned to spend a year to obtain a degree offer. Finally, the dream comes true and I can major in my favourite subject. Obstinacy causes me to keep chasing my goal even I faced many problems and failures. Sometime it motivates a person to keep moving on and achieve success. However, stubborn character makes my emotion in trouble duo to the enlargement of the sadness. I always recall the unhappiness and enlarge it by my imagination. In fact the issues may not be that negative as I think and I am not willing to seek any help. My mental health is suffered by this character and I have to learn to deal with it. Over insisting on my point also is one of my drawbacks. Sometimes when I discuss or work with others to make a consensus, I take a firm stand on my view and do not want to consider the others’ ideas. Thus the teamwork and morale are damaged by the conflicts Even I am suffered by the obstinate character, it practices me to be tough to cope with problems. It also benefits my future career in education. I can share my experience about how to face the failures to encourage students to  pursue their goal. Also obstinacy can help me to tackle with the problems as I faced before. Obstinacy is not just a negative impact for a person. For me, it also motivates me to move on and helps me to reach my goal.

Essay --

In today days Atrial Fibrillation (AF) is the most common cardiac dysrhythmia that is often seen in clinical practice. There are 700,000 strokes in the USA each year and 15% of it caused by Atrial Fibrillation. For a long period of time warfarin was the only oral anticoagulant available in the US for patients with atrial fibrillation to prevent stroke events. Recently a new oral anticoagulants, including apixaban, dabigatran, and rivaroxaban have been developed and became available in the US for the stoke prevention and systemic embolism for patients with atrial fibrillation. Now, when all three new anticoagulants are available as an alternative to warfarin for the same indication, they make the health care providers question which agent is the best and for which patients. New agents have practical advantages over warfarin that has many limitations such as need for monitoring, regular dose adjustment, food and drug interaction and side effects. The major goal of the health care prov iders is to prescribe the safest and the most effective alternative drug and dose to each individual patient with AF. However, the approval for clinical use by the Food and Drug Administration (FDA) and the European Medicine Agency differ for anticoagulants and their dosages, and for the individual indication (Harenberg & Kraemer, 2012). Thus, more research needs to be done regarding the monitoring tools for new anticoagulant agents, and extend the use of these agents to other patient population. Keywords: anticoagulants, apixaban, dabigatran, rivaroxaban, warfarin, atrial fibrillation, stroke. Warfarin or New Anticoagulant for Stroke Prevention in Patients with Atrial Fibrillation Atrial Fibrillation (AF) is one of the most common arrhythmias that ... ...s and may not fully understand the importance of their medication, therefor, Advanced Practical Nurse should take every opportunity to reinforce the need of the patients to adhere to anticoagulant therapy and may play an important role in patient’s adherence by providing constant education about their health condition and the importance of their medication. More research should be done on new oral anticoagulants with different study population and similar patients that are seen in everyday clinical practice as well as attempt to define the best pharmacodynamic monitoring tools. Research should be conducted to outline monitoring protocol including timing relative to dosing and frequency as well as therapeutic targets. Using these strategies, future trials could enhance further the efficacy and safety of these new agents and could extend their use to new indications.

Following in the Ways of Zen Buddhism Essay -- Essays Papers

Following in the Ways of Zen Buddhism I fell in love with the first Buddhist I ever met. That is to say I fell in love with a man who is a Buddhist. I, however, am not a Buddhist. I have faith in what I find to be right rather than committing to a religion that I would not wholeheartedly believe in. It would seem that a difference in our spiritual practices may be a strain on our relationship, but in truth our faith lies in similar areas. The biggest difference between us is that I lack the knowledge and self discipline to be a practicing Buddhist. In loving Matthew I also want to gain understanding in what it is he believes. I have read through several texts in passing and find Buddhism more appealing as I continue to research it. In seeking to know more of Buddhism, I am promoting Buddhism as a beneficial practice. There are so many different kinds of Buddhism that it would be rather hard to write a definitive work on all of them. The type of Buddhism that Matt chooses to follow the most closely is Zen Buddhism, though there are also Tantric practices he engages in. Information from an affiliate of the University of Virginia named Jennifer Gruia states that Zen Buddhism is founded upon the enlightenment of Siddhartha Gautama . Achieving enlightenment at the age of thirty-five, he gained the status of Buddha (â€Å"One who is awake†) and came to the realization that everything is subject to change and that suffering and discontentment are the result of the attachment to circumstances and things which, by their nature, are not permanent. That is how Zen Buddhism found its beginning, but some say that Bodhidharma is its founder since he spread the teachings across India and China . ( Gruia ) ... ...oduce great deeds, great art and culture, and greater still, great men.†(Humphreys 98) I believe my fiancà © Matthew to be one of those great men, and I attribute at least part of that to his faith and following in the ways of Zen Buddhism. Works Cited â€Å"Essentials of Buddhism: Core Concepts.† Buddhaweb . 10 October 2004. Gruia , Jennifer. New Religious Movements: Zen Buddhism. U of Virginia . 10 October 2004. Humphreys, Christmas. Zen Buddhism . London : Novello & Co. Ltd., 1957. Kabik , Matthew. Personal interview. 17 October 2004 . â€Å"Meditation for Health: Home.† Meditation for Health. 17 October 2004 Suzuki, Daisetz T. The Essential of Zen Buddhism. New York : E.P. Dutton & Co. 1962.

How to Spend Your Free Time Essay

You know those periods of time you’re all done with classes and have no reading to do? Well there are many things that can be done to pass the time. To keep your body healthy we can do some exercise and sports activities like badminton, soccer, hockey or swimming. Those who love challenging activities can join paintball, rock climbing, flying fox and mountain climbing. We can do many activities. Get a gym membership or try a new bike trail. Met up with other joggers and run through various part. Good health can make all other aspects in your life better including your work. So we should have a healthy lifestyle. We can take a vacation or picnic with family or friends during holiday. We can go to recreational park, beach or island. It feels more relax to see the beautiful scenary of nature if you go to an island or beach. Why don’t you try scuba diving. It is realy interesting to travel the marine life and see the nature under the sea. If you are an avid reader, then you could spend your free time catching up those book that you haven’t finished yet. Fun does not always mean fuss. You can find relaxation and entertainment with books that capture your interest. It doesn’t mean that you have to buy it. You can go to library and have unlimited books there. Those who have a digital camera can take photograph of scenary, people, birds and many more. Just head out your camera to anywhere and enjoy the art of nature. During our free time we can surf the internet. The internet is full of fun and interesting things. Visit your favourite website and learn new things. Catch up your favourite blogs and social sites like facebook or twitter. I know all of you have a facebook account right. As for me, I love listening to music and watching Korean drama. I bet many of you love k-pop right? I’m sorry if I’m wrong. Make sure to limit that activity to one particular day or time. This way, you will have more time to do your other tasks when you have set time to take care of your need for entertainment . It’s okay for you to do what ever you want as long as you can control it. Don’t be to fond with something and forget your study. We should use our time wisely and have a good and happy lifestyle.

Nitrogen or Azote Facts

Nitrogen or Azote Facts Nitrogen (Azote) is an important nonmetal and the most abundant gas in the Earths atmosphere. Nitrogen Facts Nitrogen Atomic Number: 7 Nitrogen Symbol: N (Az, French) Nitrogen Atomic Weight: 14.00674 Nitrogen Discovery: Daniel Rutherford 1772 (Scotland): Rutherford removed oxygen and carbon dioxide from the air and showed that the residual gas would not support combustion or living organisms. Electron Configuration: [He]2s22p3 Word Origin: Latin: nitrum, Greek: nitron and genes; native soda, forming. Nitrogen was sometimes referred to as burnt or dephlogisticated air. The French chemist Antoine Laurent Lavoisier named nitrogen azote, meaning without life. Properties: Nitrogen gas is colorless, odorless, and relatively inert. Liquid nitrogen is also colorless and odorless and is similar in appearance to water. There are two allotropic forms of solid nitrogen, a and b, with a transition between the two forms at -237 ° C. Nitrogens melting point is -209.86 ° C, boiling point is -195.8 ° C, density is 1.2506 g/l, specific gravity is 0.0808 (-195.8 ° C) for the liquid and 1.026 (-252 ° C) for the solid. Nitrogen has a valence of 3 or 5. Uses: Nitrogen compounds are found in foods, fertilizers, poisons, and explosives. Nitrogen gas is used as a blanketing medium during the production of electronic components. Nitrogen is also used in annealing stainless steels and other steel products. Liquid nitrogen is used as a refrigerant. Although nitrogen gas is fairly inert, soil bacteria can fix nitrogen into a usable form, which plants and animals can then utilize. Nitrogen is a component of all proteins. Nitrogen is responsible for the orange-red, blue-green, blue-violet, and deep violet colors of the aurora. Sources: Nitrogen gas (N2) makes up 78.1% of the volume of the Earth’s air. Nitrogen gas is obtained by liquefaction and fractional distillation from the atmosphere. Nitrogen gas also can be prepared by heating a water solution of ammonium nitrite (NH4NO3). Nitrogen is found in all living organisms. Ammonia (NH3), an important commercial nitrogen compound, is often the starting compound for many other nitrogen compounds. Ammonia may be produced using the Haber process. Element Classification: Non-Metal Density (g/cc): 0.808 ( -195.8 °C) Isotopes: There are 16 known isotopes of nitrogen ranging from N-10 to N-25. There are two stable isotopes: N-14 and N-15. N-14 is the most common isotope accounting for 99.6% of natural nitrogen. Appearance: Colorless, odorless, tasteless, and mainly inert gas. Atomic Radius (pm): 92 Atomic Volume (cc/mol): 17.3 Covalent Radius (pm): 75 Ionic Radius: 13 (5e) 171 (-3e) Specific Heat (20 °C J/g mol): 1.042 (N-N) Pauling Negativity Number: 3.04 First Ionizing Energy (kJ/mol): 1401.5 Oxidation States: 5, 4, 3, 2, -3 Lattice Structure: Hexagonal Lattice Constant (Ã…): 4.039 Lattice C/A Ratio: 1.651 Magnetic Ordering: diamagnetic Thermal Conductivity (300 K): 25.83 m W ·m−1 ·K−1 Speed of Sound (gas, 27  °C): 353 m/s CAS Registry Number: 7727-37-9 References: Los Alamos National Laboratory (2001), Crescent Chemical Company (2001), Langes Handbook of Chemistry (1952) International Atomic Energy Agency ENSDF database (Oct 2010)Return to the Periodic Table  of the Elements.

Smoking in public places should be prohibited Essay Example

Smoking in public places should be prohibited Essay Example Smoking in public places should be prohibited Essay Smoking in public places should be prohibited Essay Reports have it that cigarette smoking is bad for one’s health. Even government publicists say that smoking is dangerous. But there are people who continue to smoke to this day. The effects may be hazardous but they don’t seem to care. We hear people die of cigarette smoking. Some of them are our family members. Others are our next door neighbors. They die of cigarette smoke for smoking for years. Don’t say they were not warned against the ill effects of smoking cigarettes. Warnings are everywhere but they continue to go on and have become addicted to nicotine and all the other ingredients of cigarette smoke.We know that smoking is bad but the question remains: why do people smoke? Public opinions are heavy with objections to cigarette smoke.This paper will look into the other issue in cigarette smoking: smoking in public places. We know that passive smoke is even more dangerous than active smoke. Passive smoking is the smoke we get from people who smoke in publi c places such as bars, hotels, parks and we inhale their smoke.Passive SmokingPassive or involuntary smoking, according to Martell (1983) is the exposure to secondhand smoke or sometimes called â€Å"environmental† tobacco smoke. This smoke is a combination of smoke breathed out by smokers and smoke from cigarettes, cigars, pipes, bidis, among other components.According to the same author (Martell, 1983), secondhand tobacco smoke contains both gases and particulates which modifies as they get watered down and distributed in the environment and with time. The amount of secondhand smoke inhaled against one’s will differs and its makeup depends on smoking patterns and cigarette type.Winters (1982) say that smoking is being connected to lung cancer by medical institutions around the world. According to Winters (1982), a study showed that smoking men are 22 times more likely to die from lung cancer than non-smoking men and smoking women are 12 times more likely to die from lung cancer than non-smoking women.These studies show only one thing, that cigarette smoking sppeds up the rate of acquiring cancer and other ailments related to cigarette smoking. Recent findings by the World Health Organization (2002) suggest that U.S. white male smokers have an 8% chance of acquiring lung cancer at some point in their lives, as opposed to the 2% chance of acquiring lung cancer among U.S. white male non-smokers.A persons greater risk of acquiring diseases brought by smoking is said to be directly relative to the amount of time that a person continues to smoke as well as the quantity smoked. If only people decide to stop smoking, these chances become less (Witschi, 2001).Smoking in Public PlacesEnvironmental tobacco smoke or ETS is said to consist more than 4,000 chemicals and at least 40 known carcinogens. The addictive drug contained in tobacco called nicotine leads to acute increases in heart rate and blood pressure (Winters, 1982).Smokers have always insisted o n their rights. But active smokers must also take into consideration the rights of those who don’t want to die of smoking cigarette, tobacco, among others.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Smoking in public places must be banned totally. It has been known that smoking kills. Nonsmokers who have high blood pressure or high blood cholesterol are at even greater risk of developing heart diseases from exposure to ETS.In 2002, the World Health Organization came up with its World Health Report which showed that in developed countries, 26% of male deaths and 9% of female deaths can be attributed to smoking. That’s how dangerous smoking can be to humans.The medical world is filled with studies which show just how smoking can harm the human being in more ways than one. A report (Report of the Surgeon General, 1986) showed specifically the various health hazards brought by passive smoking. The report said that exposure to environmental tobacco smoking is about 10 times as danger ous as direct smoke.Ban on Public SmokingThere have been clamor to ban smoking in public done in many different avenues. There are opinion polls or surveys showcasing just how many people are against smoking. It is a fact that smoking kills but still people continue to kill themselves slowly, inviting nonsmokers to die with them.If we cannot ask people to stop smoking, we can make them stop smoking in public places. In New York City for instance, smoking is now being prohibited in workplaces. This ban, however, is not being imposed in bars. Restaurants have now banned smoking even in outside seating areas or entrances, transfering most smokers to street corners or in front of private residences.Martell (1983) indicated that smoking is now being prohibited in restaurants and bars across the United States. This is happening in the states of California and Delaware which have adopted this ban. In other states, these bans are gaining popular support with anti-smokers who see them as lon g overdue. Often smoking is sometimes allowed on the street, but this is not the case in countries like Japan wherein smoking is considered against the law.Recent developments in the ban of public smoking have been reported. Ireland is the first European country to enforce an outright ban on smoking in workplaces in March 2004.When New Zealand imposed smoking ban in bars and restaurants in 2004, the proposal received resentments from some bar owners, but the idea gained popular agreement from the public at large. There was a recent similar measures that were undertaken in Queensland in July this year. The move is now being considered by the public and is considered a success by nonsmokers from this side of the planet.Washington, in 2005, banned smoking in all business establishments, including bars and bowling alleys, and any place outdoors within 25 feet of a window, door, or ventilation intake. This is another welcome development for nonsmokers in this state since the goevrnment i s finally acting on the public clamor.Scotland also prohibited smoking in enclosed public places including public buildings, workplaces, sports stadiums, bars and restaurants. Exemptions are in place to allow hotel guests to smoke in their own rooms. Strangely though, the law also bans smoking in bus shelters, phone boxes or other smoking shelters that are more than 50% enclosed. It also prohibits smoking in trucks and vans which are owned by a company whether or not the driver is the only person inside.In many parts of the world tobacco advertising and even sponsorship of sporting events is not allowed. The ban on tobacco advertising and sponsorship in the EU in 2005 has prompted the Formula One Management to look for races in areas that allow the heavily tobacco sponsored teams to display their livery, and has also led to some of the more popular races on the calendar being cancelled in favour of more tobacco friendly markets. However pressure from fans has seen these decisions re versed, and Grand Prix such as the Belgian Grand Prix have re-appeared on the calender.Conclusion:Medical studies have shown us that passive smoke is as dangerous as active smoke. It is with thought in mind that governments around the world should seriously consider banning public smoking at the soonest possible time.This is a serious matter since passive smoke can seriously cause different illness to anyone who happened to be around at that very moment. Banning public smoking does not cut off the rights of smokers. They are still being respected but the rights of nonsmokers must also be respected as well.It is unfortunate that many people still get sick and die of smoking as we move toward the ice age. This is the new millennium and yet people are still ignorant of the effects of passive smoke.The ill effects of smoking are being illustrated by researchers and medical experts the world over. Diseases such as lung cancer are being attributed to smoking and there are evidence to thes e reports. There have also been reports that say that nonsmokers are more at risk. These are the people who actually decided that they will not smoke because they are very well aware of the effects of smoking to their health. But for some reason, they just accidentally inhaled the smoke but their lives were suddenly at risk. Now that is unfair.With this in mind, I believe that smoking in public places must be stopped immediately so as not put the health of nonsmokers at risk.As a final note, governments should seriously consider the urgency of the situation and decide to ban smoking in public places and think of it as a serious matter that must be acted upon in all seriousness.:1986 Report of the Surgeon General, as well as studies by the National Academy of Sciences (NAS).Adler I. Primary malignant growths of the lungs and bronchi. New York: Longmans, Green, and Company; 1912E. A. Martell (1983). Radiation Dose at Bronchial Bifurcations of Smokers from Indoor Exposure to Radon Prog enyWinters et al. (1982). Radioactivity in Cigarette Smoke. New England Journal of Medicine.Witschi 2001, A Short History of Lung Cancer. Toxicol Sci. 2001 Nov;64(1):4-6.World health report 2002: reducing risks, promoting healthy life;

earth worms essays

earth worms essays - Prostomium - a small fleshy lobe that extends over the mouth, used to help dig through the soil - Mouth - the entrance for food into the digestive system, located under the prostomium - Pharynx - A tube at the beginning of the digestive tract that creates a sucking action to remove food particles from the soil, located just behind the mouth - Esophagus - a narrow passage in the digestive track that connects the pharynex to the crop - Crop - a temporary storage area in the digestive track , food waits here before it passes to the remainder of the digestive track - Gizzard - an area in the digestive track where strong muscles grind the food in preparation for digestion - Intestine - Nutrient digestion and absorption take place in this part if the digestive track. - Anus - Digestive wastes are expelled through this opening located on the posterior end of the worm. - Brain - a center of nerve cells that coordinate all of the activities of the worms body - Ventral nerve cord - A cord of nerves that runs the length of the body along the bottom or belly of the worm. All nerve impulses to and from the brain are carried din this cord - Aortic Arches - a group of 5 muscular tubes that pump blood through the circulatory system of the worm - Ventral blood vessels - a tube structure that carries blood from the heart to the posterior of the worm located on the bottom of the worm, - Dorsal blood vessel - gathers blood from the capillaries in the body and returns it to the heart for recircutation located in the back or top of the worm - Seminal Vesicles (openings) - male reproductive organs - Ovary (oviduct ovaries) - egg sack, female reproductive organs - Seminal Receptacles (openings) - temporary storage areas for the male sperm until the eggs are ready to be fertilized ...

Theme of Responsibility in Of Mice and Men Essay - 1

Theme of Responsibility in Of Mice and Men - Essay Example It is evidently clear from the discussion that George appears from the beginning of the story as a man who takes responsibility for his childhood friend Lennie. He made efforts to protect Lennie who often got the duo into problems with his physical strength and mental disability. When seeking jobs in the new ranch, George took the responsibility of covering the weaknesses of his friend. In many occasions, he reprimanded Lennie concerning his handling of dead mice. In these cases, he presented a responsibility in terms of hygiene. He cautioned his friend of the possibility of catching a disease through handling dead animals. He presents a sense of personal responsibility in the sense that he worked hard on the ranch and had dreams of developing himself to the level of a farm owner some day. However, he presents moral irresponsibility because he was one of the men who visit brothels. In addition, the move he opted to take at the end of the novel raises a controversy. After realizing th at his friend Lennie was about to face the wrath of Curley, he decided to take away his life. Although he protected his friend from any harm and gave him cautions to avoid any chaos on the ranch, one wonders whether he had the justification to take his life. This episode has two sides. He acted irresponsibly to take the life of a fellow man. In a different perspective, he took the responsibility of protecting his friend from painful death, indignation, and humiliation. Slim presents attributes of responsibility throughout his stay in the ranch. He had expertise in the ‘skinner’ profession. In addition, he was a diligent worker in the ranch. This is the case because he earned respect from other workers in the ranch because of his sense of responsibility and dedication. Slim was among the workers that ensured the success of the ranch. His contribution was of considerable worth because it translated to the farm’s success.

Generalizability of research findings Essay Example | Topics and Well Written Essays - 250 words

Generalizability of research findings - Essay Example The dependability of the generalizing aspect is not absolute, statistically it is probable. Since  generalizability needs data on large populations, qualitative research results to the best foundation of generalizability (Ercikan & Roth, 2009). The criteria for evaluating generalizability of qualitative research include various steps. First an ethical research needs to be carried out, and the importance of the research well defined. There should also be coherence and clarity of the report. The methods used in the research should be rigorous and appropriate. It is important to consider the reflexivity and also establish the validity of the research. Lastly, the researcher needs to understand the reliability of the data (Patton, 2004). In conclusion, Qualitative research cannot get described as a unified field. The reviewers are not experts in qualitative research. They also fail to appreciate the set criteria relative to the qualitative approach that has been reported. It is significant that researchers get aware of the tendency and also educate health care researchers about the suitable criteria in evaluating qualitative

Law of Evidence Essay Example | Topics and Well Written Essays - 750 words

Law of Evidence - Essay Example Evidence from the central cog around which all cases are based upon and in many cases the facts must align with all other circumstances in order for the case to be successful. In Goldsmith v Sandilands (2002) 76 ALJR 1024 (HCA), it was held that evidence is admissible generally only if it proves a fact under determination or a fact relevant to the case. In the past, the law of evidence was based on witness statements and other circumstantial evidence such as tools of crime, for example a gun or a knife found in possession of the culprit. These form the evidential component of the case which when put together with the law, the case become valid. In modern times, evidence has gained more legitimacy in courts of law as they form the basis around which many cases are established. In modern judicial jurisprudence, evidence from both sides of an adversarial system is weighed against each other and a final determination is undertaken based on the outcome of this comparison. A party whose case is founded entirely on weak evidential basis eventually loses the case. There are basically two broad types of judicial systems, that is one system is based on a jury system whereas the other system is purely based on a magistrate system. The jury system is mostly practiced in the United States whereas the magistrate system is in other commonwealth countries led by the United Kingdom. The role of these two institutions when it comes to evidence is quite diverse. Given the fact that both these offices are based on the need to have a final habiter on each court case, evidence becomes the only means through which a case can be determined especially in cases where the law is clear. This essay will examine the role of each given the fact that burden of proof is usually the basis around which every case is determined. In a jury system, a selection of individuals is randomly selected from the population and their views based on the evidence and the law will determine the

VOLUNTEERING AT LOCAL AFRICAN COMMUNITY(Reflective portfolio ) Essay

VOLUNTEERING AT LOCAL AFRICAN COMMUNITY(Reflective portfolio ) - Essay Example To a great extent, I feel that I was ideally suited for this volunteering opportunity. Since my childhood, I had been a gregarious and community oriented person, who felt comfortable in groups comprising of individuals with diverse cultural and ethnic background. In fact I found such an environment really educative and stimulating. So, when I got a chance to work as an administrative assistant with the West Midlands Somali Association, I instinctively knew I had made the right decision. While serving with this organization, I expected to get a firsthand experience, as to how young people of Somali origin felt like being in the UK? What were the administrative, social, cultural and financial problems that aided or inhibited their integration into the essentially British mainstream? Besides, I was curious to know that whether it was pragmatic to categorize all the Black people as one monolithic group and assume that they faced the same problems, or whether their existed subgroups among st the African community in Birmingham , which faced problems that were specific to their culture, origin and community (Kyambi 2005)? The objective was to approach the given opportunity with an open and receptive mindset, so as to extend maximum assistance and to seek ample insight, knowledge and experience. Contribution Made to the Aims and Objectives of the Organization I really feel proud and glad to realize that during my time spent with the West Midlands Somali Association, I was able to make immense contribution to the aims and objective of the organization in the following ways: Office Paper Work One of the main objectives of the organization was to coordinate and collaborate with the local government bodies and charities to seek maximum assistance for the education, entertainment and integration of the local Somali youth (Rutter 2006). The job involved ample paper work as filling forms, filing reports, sending mails, etc. Besides, the young people who sought assistance from the attached organizations like Relief4Africa, British Yemini Project, SOVA Midlands Area Office, London Somali Youth Forum, or needed employment or housing were required to deal with ample paperwork, which they found immensely cumbersome because of their lack of proficiency in the English language (Save the Children 1994). At West Midlands Somali Association, my services proved to be of immense help in that context. I not only helped in the regular office paperwork, but also assisted and guided the young people with soliciting and filing the necessary forms and affidavits. Health As per my first hand experience, the Somali community in Birmingham faced many health related issues. The young people not only faced many diseases related to poor nutrition, but also psychological issues like anxiety disorders and depression (Ingram 2009). Besides, they also faced barriers to access to health facilities, not only owing to language problems, but also owing to a lack of trained volunteers and interpreters who could pass them on the exact and sometimes culturally sensitive information pertaining to their health problems. In that context, my language skills and knowledge turned out to be of immense help. In a way, I acted as a guide and interpreter, who served as a facilitator between the local health workers and authorities and the young people facing health

Description of policy currently under force Essay

Description of policy currently under force - Essay Example The United States National Guards are a part of the United States reserve military force.The primary main function of the National Guards is to aid the armed forces during emergency and support the state government during war.Used both by the United States air force and the armed forces, the United States National Guards are federally controlled units of the state authorities under title ten and thirty two of the United States code. Mobilized through the means of either the president order or the governor's consent, the National Guards require voluntary transfers or temporary duty assignments to get in action.According to the current policy, the National Guards are to act as a first line defense for the United States. The force is divided into small units which are spread across the length and breadth of each of the fifty states and are governed by their territorial governors. The current policy also states that in case of an emergency such as a hurricane, flood or an earth quake, th e National Guards may be pressed into active service after getting a nod from the territorial governors. National Guards can also be commissioned into active or inactive services in the federally recognized armed forces if the need rises.For this, it is imperative that the authorities get a nod from the state governors. Likewise, the National Guards may be called up to assist the Federal services to suppress invasions, rebellion or to repel a proposed armed invasion of a foreign country. Likewise, in the case of any danger against the Federal authority or the inability of the president to execute the laws of the United States with the aid of the current armed forces, the federal laws require added assistance through the means of the National Guards. At present, with special regards to the war with Iraq, wherein tens of thousands of National Guards are being dispatched to the war torn country, the country is facing acute shortage in terms of both manpower as well as recourses when it comes to dealing with natural disasters. Since the year 2003, the National Guards have left sixty four thousand pieces of equipment, which include trucks and communication equipment valued over $1.2 billion in Iraq. (Pear) (Millett and Maslowski) Environments Of The Policy Currently In Force National guards comprise one half of the US ground forces and one third of the support forces. Since September 2001, over 140,000 guard members have been mobilized; of which 113,000 are one active duty. Of these over forty percent are currently deployed in the war torn Iraq and fifty one percent are involved to aid the global war on terrorism. (United States Office of the Federal Register) The Physical Factors The main physical factors which affect the origin, development and implementation of the current policy are the physical factors. The biggest setback to the National Guard came when the organization was commissioned to active service. Here, it was a complete transition from a force which was rarely deployed to a force which was always on active duty. Likewise the sudden transition of a soldier, who was earlier deployed for a short period of time to one who had to be on active duty for at least a year, led to unprecedented stress and physical discomfort. In accordance to the present operational tempo, the unparallel physical demands led to severe health problems. The need for health promotion programs to prevent soldier injuries on and off the battle field, led to the induction of new health policies (Eaglen). The problems include- 1) Lack of medical readiness program projections based on current and future assessments 2) Conditions, which are potentially preventable but affect the mission include orthopedic (56%), internal medicine (16%) and neurological disorders (8%). 3) Lack of mobilized medical units 4) Lack of enhanced medical readiness to ensure healthy and fit medical personnel. 5) Absence of medical facilities which aid in the conservation and restoration of a soldier's health and medical

VOLUNTEERING AT LOCAL AFRICAN COMMUNITY(Reflective portfolio ) Essay

VOLUNTEERING AT LOCAL AFRICAN COMMUNITY(Reflective portfolio ) - Essay Example To a great extent, I feel that I was ideally suited for this volunteering opportunity. Since my childhood, I had been a gregarious and community oriented person, who felt comfortable in groups comprising of individuals with diverse cultural and ethnic background. In fact I found such an environment really educative and stimulating. So, when I got a chance to work as an administrative assistant with the West Midlands Somali Association, I instinctively knew I had made the right decision. While serving with this organization, I expected to get a firsthand experience, as to how young people of Somali origin felt like being in the UK? What were the administrative, social, cultural and financial problems that aided or inhibited their integration into the essentially British mainstream? Besides, I was curious to know that whether it was pragmatic to categorize all the Black people as one monolithic group and assume that they faced the same problems, or whether their existed subgroups among st the African community in Birmingham , which faced problems that were specific to their culture, origin and community (Kyambi 2005)? The objective was to approach the given opportunity with an open and receptive mindset, so as to extend maximum assistance and to seek ample insight, knowledge and experience. Contribution Made to the Aims and Objectives of the Organization I really feel proud and glad to realize that during my time spent with the West Midlands Somali Association, I was able to make immense contribution to the aims and objective of the organization in the following ways: Office Paper Work One of the main objectives of the organization was to coordinate and collaborate with the local government bodies and charities to seek maximum assistance for the education, entertainment and integration of the local Somali youth (Rutter 2006). The job involved ample paper work as filling forms, filing reports, sending mails, etc. Besides, the young people who sought assistance from the attached organizations like Relief4Africa, British Yemini Project, SOVA Midlands Area Office, London Somali Youth Forum, or needed employment or housing were required to deal with ample paperwork, which they found immensely cumbersome because of their lack of proficiency in the English language (Save the Children 1994). At West Midlands Somali Association, my services proved to be of immense help in that context. I not only helped in the regular office paperwork, but also assisted and guided the young people with soliciting and filing the necessary forms and affidavits. Health As per my first hand experience, the Somali community in Birmingham faced many health related issues. The young people not only faced many diseases related to poor nutrition, but also psychological issues like anxiety disorders and depression (Ingram 2009). Besides, they also faced barriers to access to health facilities, not only owing to language problems, but also owing to a lack of trained volunteers and interpreters who could pass them on the exact and sometimes culturally sensitive information pertaining to their health problems. In that context, my language skills and knowledge turned out to be of immense help. In a way, I acted as a guide and interpreter, who served as a facilitator between the local health workers and authorities and the young people facing health

Planing and Forcasting Research Paper Example | Topics and Well Written Essays - 2500 words

Planing and Forcasting - Research Paper Example Key words: Forecast, management, planning, analysis, tools and techniques. Quality and performance. Introduction and scope of implementation: The two tools of planning and forecasting are not limited to any specific field or circumstances; rather they find their application in small scaled organization, and small scale projects, to large scale. Apart from the scale parameter, they find their application in different forms of organizations namely private, public, governmental, nonprofit, services industry, educational, planning commissions, human resource management nay they are broad in their scope and application and are equally effective regardless of the size or nature of organization. The need and realization for these two modes of operations grew further in the post world war two scenario when scientific management and other advanced methods of operations and businesses were introduced. Generic interpretation of the two terms: Apart from their technical details, specifications a nd usage in technical jargon, each of these have generic interpretation to their usage. Planning in any circumstances within the organizational ambit pertains to the organizing of activities or personnel. It is to plan and administer the scheme of actions, evaluating the availability of resources and man power (Caruth,et.al, 2008, 117), limitations of the organization and based on that make decisions that would allow for better outcomes with regard to the planned actions. Forecasting in the same parameter pertains to the foreseeing and assessing the situation and variables in accordance with the future prospect. It is the scientific and rational assessment of the upcoming events, activities, and resources. Forecasting allows for keeping the financial factor in check and preventing any increased spendings or prolonged activity time span which would go against the preplanned program. Modes of Planning and Forecasting: Both these functions may be performed in a formal manner or a regul ar in parallel on job activity. Informal planning of forecasting may not be as effective as the formally conducted processes in each category (Boyle, 2006, 8). Informal operations in these categories may result in extra resources inclusion and extra activities performance. Under the formally undertaken measures, the two work on separate lines, in a specific measure and allow better outcomes extraction. Forecasting: Within a managerial process and business, forecasting can be implemented in different categories. It may be implemented in the marketing sector, finance department, control processes, manufacturing and production activities (Stair et.al, 2010, 375). In the category of marketing, it allows for interpreting the future trends in the market and based on that the formalizing of strategy with regard to resources and expertise allocation. In the category of Finance management, handling of assets, determination of profit rates, interest rates evaluation and overall stocks values handling is enabled through the techniques of forecasting (Keown et.al, 2005). Similarly in the production processes, it allows giving an insight of the number of items to be produced, the need that would arise in long term, the costs that would be incurred in future against the present value of costs for a given process. Forecasting may be done in number of ways.

Bipolar Disorder Essay Example for Free

Bipolar Disorder Essay I chose Bipolar Disorder and the history of bipolar it is a disease that is founded conceptualized, and it was by Kremlin, and it was at least more than 100 years ago. And back in history the unipolar it was a depression and it was bad blood, and it was call black bile so in the 19 century the illness it was in terms of biphasic illness. And people will have their ups and downs the ones that do have major bipolar disorder. So major depression it is higher in families that do have a history of a mood disorder. And the myths of this bipolar disorder its a mental disorder, and it is mood shifts, and this is also depression, and this does cause the person ability to function and the person energy to be slow. Their mood swings can come when you do expect it you ca be ok one minute and then all of sudden you are not because of the mood swings. Here are some myth and it is bipolar disorder it is a very rare condition and the bipolar it is mood swings. So the misconception of the bipolar is that it is not a real illness, and it is so easy for you to absorb the bipolar misconceptions but it is crucial to learn the facts. Also, the bipolar disorder it is a very highly treatable ant so it cyclical and the genetic illness it can be very well controlled but also in the same vein as the chronic illness. The treatment for the bipolar it is to make sure that the person function as well as they can between the episode s and make sure that they do treat to reduce severity acute episodes of this mania depression when it does happen to the person. And there are treatments like mood stabilizers and sleep aids and also social supportive care. Also, the Doctor he will see what may have triggered the attack. Also, the bipolar disorder it is a recurrent of the diseases it is unpredictable. There are other treatments for the bipolar disorder, and it is electroconvulsive therapy and there is pharmacotherapy. Some patients they cannot do the electroconvulsive therapy so they do put them on drugs that will help them. Also, back in the (1930) they could not do this test because it was consider as a shock block but now it is safe for them to do the test. Because over the past years it has become very safe for them. Also, bipolar disorder the treated with the drug call lithium, and this is the main first drug that they do use on bipolar patients. The signs and symptoms of the bipolar disorder there are the seasonal changes in mood  because some they do have bipolar disorder but their moods does change with the seasons. And then there are the signs of racing thoughts like they are full of ideas, but the symptom it can present in an irregular speech pattern. Then there are the feelings of guilt because if they are depressed then they may feel guilt about how their condition is. And they may feel so bad because of the pressure that they have put on their love ones and also their emotion toward their love ones. And there are symptoms of poor concentration and poor judgment. Also, they can have both symptoms of the depression and the mania, and they can happen at the same time, so this call mixed state. The diagnosis it is medical evaluation and psychometric testing. That way they can find out how bad their disorder may be. Because the patient can be very suicide also the type of professionals that are involved they are a psychiatrist and they do have a medical degree in this area So they can diagnosis but they do need to be seen by the psychiatrist for the bipolar disorder so that the Doctor can see what drug will best for them. Also, a psychiatrist some they do not give medication and some they will give them therapy just like a social worker would do. The one that is the best for bipolar it is cognitive behavioral therapy, and it does work very well for the bipolar patients. The diagnosis also for the type one is if the patient does have one manic episode but do not have a history of major depression. There are different types of bipolar disorder like bipolar one and bipolar two disorders. But it does depend on how bad the mood swings does occur. Because some mood swings, they can be classified as mixed because their mood swings does not last long so this is why it is call mixed. But for all types of this disorder they do sufferer experiences and significant problems their functioning in school and work. Some they may be put in the hospital because of psychotic symptoms because they may have the delusion or maybe have hallucinations. And if you do not get your bipolar took care of it can cause solemn probl ems like financial crisis. Some of the risk factors that the bipolar they are that the bipolar disorder it is not hereditary but the bipolar and schizophrenia they have a lot in common. And the two they do share a lot if the same risk genes so they both do have some of the genetic factors which are unique. And stress it can also cause the bipolar. So they need to try to not get stress do not let anyone stress them get away from it. The effects of neurotransmitters are that  they are the same as mania and depression. The nerve cells they do produce the neurotransmitters it like chemicals that do move like lighting from one cell to another, and the do carry a message. And the neurotransmitter serotonin it does regulate the moods, and sleep, and their appetite and also their memory. The environment and detract if you have bipolar you are to be on anti-depressant also anti-psychotic medication. And the patient they need to be a claim and be in a supportive environment because it will make it so much better for them to recover, and their medication will work for them much better. And make sure you do not get over tire take it easy. And make sure that you do eat three meals a day that is crucial for the patient. Also, the patient does need to stay away from people that does argue all the time because it will make the patient feel bad. So they do need to stay from people that may cause their life to be difficult. An d if they have a pet that will help them to, and they do need to get out and walk or maybe also jog visit their friends more than what they do because it good to be around friends. Well for the past the bipolar disorder it is a chemical dependence, and it was addressed as a separate condition and their treatment also which was at separate facilities. But when the people was diagnosed that they had the bipolar they are referred to a mental health treatment center. And some sent to a hospital that is psychiatric because they were abusing the drugs. So today they do recognize the treatment of the bipolar disorder and substance abuse through a process that is call integrated treatment. So it is the number of treatments, and it is for different treatments strategies for the bipolar. The background of the bipolar disorder it is chemical of imbalances of the brain, and it is the key of the bipolar disorder and it is the complex of the genetic and the environment and it does have other factors also. They do have a lot of episodes of the bipolar disorder. REFERENCES HUMAN DISEASES A SYSTEMIC APPROACH 2009 HTTP;//WWW.MEDICINENET.COM/BIPOLAR DISORDER HTTP;//WWW.APA.ORG HTTP;//WWW.EVERYDAYHEALTH.COM/HEALTH-REPORT BIPOLAR-DEPRESSION/BIPOLAR DISORDER.MISCONCEPTIONS.ASPX 2013 WWW.NYTIMES.COM/HEALTH/GUDIES/DISEASE/BIPOLAR DISORDER/TREATMENT.HTML 2012 http://www.dualdiagnosis.org

Decision Support Methods in Healthcare

Decision Support Methods in Healthcare Introduction Currently, healthcare practitioners are working hard to ensure that the safety of patients is guaranteed. They are also working toward averting expensive lawsuits that result from medical malpractices. Additionally, medical practitioners have devised mechanisms for the bar-coding of medicines, patients, and nurses to ensure that patients receive safe medicines and quality healthcare services (Tan, Sheps, 1998). Some healthcare systems are using decision support methods and relational database design to make effective decisions concerning patients care. In this paper, I will discuss the decision support systems and relational database design of Partners HealthCare System, Inc. Partners HealthCare System, Inc. uses complex medical intelligence systems to enable doctors and nurses make efficient decisions as pertains to patient care. Electronic Medical Administration Record (EMAR) is one of the database management systems that the healthcare system uses to make decisions and carry out its activities. Partners HealthCare System is a network that consists of various healthcare facilities. The network has medical centers, community hospitals, specialty healthcare services, and several basic healthcare specialists (Lighter, Fair, 2000). Partners HealthCare System, Inc. employs Oracle and SQL for the warehousing of its data. It also uses it for data mining and OLAP applications. Additionally, the organization makes wide use of CACHE, an Intersystem Corp based in MA, for various clinical purposes. The HealthCare System separates their mission to offer important healthcare for patients from other applications. Moreover, the System selected CACHE because of its highly availability, and high demands of effective patient care. CACHE forms a significant part of Partners relational database design and web application setting. It is particularly relevant to Partners mission in clinical applications because of the technologys use of algorithms and schemas that store data effectively. The performance of the database is enhanced by the sparse matrix storage method. The organization manages the application of CACHE over the web and this helps the Partners to have an advanced and substantial processing of transactions. CACHE has a distributed protocol, which effectively lessens network traffic (Shortliffe, Cimino, 2006). Consequently, there is increased processing of transactions. Additionally, it is easy to scale up the technology to serve several users without compromising its performance. CACHE technological innovation is a significant tool for the development of applications for patient care because it handles data in a more flexible way than other conventional relational database structures. The clinical department of Partners HealthCare System has complicated forms of data. Consequently, a lot of data cannot be classified effectively into two-dimensional systems. The advantage of CACHE is that it can consider data in two or more than two dimensional structure when necessary (Harrington, 2002). Partners HealthCare System Inc. has developed a modern wireless EMAR as an artificial intelligence for patient care. This development has particularly replaced all paper works carried out by nurses in recording medicine dispensation to patients. Moreover, EMAR technology uses advanced decision support systems and features that promote client safety. Through the technology, the medications in storage facilities, such as the pharmacy dispensing equipment, is bar-coded to enable nurses to scan the ID to verify that correct medications are supplied to the right clients. Additionally, the practitioner can scan his or her ID badge to create a completed inventory track of the medication course. Highest verification of medication procedures, as indicated by one of Partners nurses, takes place in the pharmacy. When the medical practitioner feeds information into the system concerning the prescription, the medication order is examined before it is made available for the nurse to deal with. Some artificial intelligences employed in the prescription are based on probability of medication reactions, likely patient reactions to the medications, and likelihood of overprescribing drugs to patients in relation to previous prescriptions. EMAR technology constitutes of several electronic reminders that help nurses in their daily medication prescriptions thereby enabling them to solve problems arising during patient care processes. For instance, the technology provides cues that remind nurses concerning such issues like prescription overdue, or recording of patients pain level to decide whether the administration of a particular medication is effective or not. However, nurses take into consideration that EMAR checking does not replace their role in evaluating situations to make decisions (Shortliffe, Cimino, 2006). The checks enable nurses to have confidence that the safety of patients is guaranteed. EMAR is compressed in wireless computers and laptops with readers of bar-codes, and this allows nurses to move closely to the patients with their computer system. By bringing the scanner to the patients bedside, risks and errors are eliminated. For instance, if a medical practitioner enters a wrong medication order after a drug prescription at the pharmacy, the nurse will receive an alerting message on his or her laptop screen, as he or she scans the patient prior to drug administration. Artificial intelligence innovation for decision support is employed by various medical practitioners to make the decision support systems more useful. CACHE technology serves an important role in enhancing workflow among healthcare systems and benefits contributors. Through CACHE applications, insurance organizations are connected with healthcare systems to deliver services to patients. CACHE applications promote the workflow between third-party companies and Partners HealthCare System. For instance, relational database design of a real-time query between the healthcare organization and insurance firms aids in determining eligibility for benefits. This affects the organizations capacity to collect finances for a medical situation while improving the workflow (Wager, Lee, Glaser, 2005). Applications have been developed to connect Partners system of order entry of medications to database of pharmaceutical organizations to ascertain whether particular medications are covered by particular payers. The incorporation of this element into the drug prescription process has resulted in improved workflow in drug prescription, and it ensures that Partners HealthCare System, Inc. is compensated for the medications prescribed. Partners HealthCare indicates that CACHE applications have benefits associated with their usage. This technological innovation employs open standards. Consequently, it enables interoperation among several platforms. Therefore, CACHE is crucial in the implementation of web services to link several systems. CACHE is also cheap because Partners achieve their mission for patient care from the product hardware without necessarily investing large amounts of funds in other technologies. Moreover, CACHE applications do not require complex management as compared to SQL and Oracle developments. CACHE is more accessible and easy to maintain whereby medical practitioners use computers directly in healthcare settings (Shortliffe, Cimino, 2006). The figure below represents an entity-relationship model used in Decision Support Methods in Healthcare and Relational Database Adopted from: http://www.andrew.cmu.edu/user/rpadman/Data%20management%20technologies-%20day%202%20slides.ppt Health and Human Services (HHS) department indicates that there is need for the advancement in the database systems of healthcare services to create a nationwide database that uses electronic medical recording to trail an individuals dealings with the healthcare system from birth till death. As a means of staying relevant to the HHS requirement, Partners HealthCare System has implemented an electronic health information management (e-HIM). This requires the healthcare organization to guarantee the accessibility of information to promote advanced healthcare provision and essential health matters required to make decisions for use in various environments and organizations. Nevertheless, these objectives will only be realized when there is efficient, accurate, reliable, and secure storage of information in efficiently designed automated databases (Wager, Lee, Glaser, 2005). Relational database is the most common kind of database employed in healthcare systems. It tracks patient care including various forms of treatment, results from the treatments, and significant indicators of states of patients such as pulse rate, level of blood pressure, and blood glucose. Moreover, relational database interlinks with several information structures in healthcare service systems such as Partners. For example, a relational database in the section of cardiac care is linked directly with the registration system of the healthcare facility. Once a patient is registered, information concerning him or her is relayed to the database through health level seven procedures (Shortliffe, Cimino, 2006). This allows cardiac care practitioners to focus on offering the best care to the patient because they do not need to register the patient again. Relational database reduces the need for paperwork in recording and transfer of information. It also improves efficiency in healthcare systems while acting as an accounting tool. For instance, patients suffering from diabetes, who exhibit fairly similar signs and symptoms such as overweight and high levels of blood glucose, can be closely examined to ascertain the manner in which various medications, like Glucovance, help in managing their symptoms. Moreover, relational database is essential as it determines patients at risk, for instance, individuals with aneurysms in family history. When these patients are recognized they undergo screening to avoid suffering from certain ailments (Wager, Lee, Glaser, 2005). Decision trees are used in Partners HealthCare System and other healthcare facilities to help in solving of clinical and healthcare problems. With the increase in the difficulty of clinical problems, there is an exponential increase in the probabilities and uncertainties, and this means that sophisticated solutions, rather than the simple ones, are required. Consequently, in these scenarios, decision trees become more suitable because they take into consideration weighted probabilities and anticipated outcomes (Harrington, 2002). Decision trees help in clinical situations because they present precisely and instructively the procedures with which the medical practitioner provides care to a patient as indicated by clinical and laboratory diagnostic results. The extensive procedures are routinely attained at basing on previous use of algorithms and decision trees in solving clinical problems. Medical practitioners use such procedures cautiously when practicing clinical medicine. When using decision trees, the physicians recognize that clinical decision models are different from mathematical representations. When protocols are employed to give directions, they prevent undesired or costly clinical processes (Tan, Sheps, 1998). Protocols are normally used to evaluate benefits of using a particular prescription or a new type of drugs. Accurate protocols allow for the collection of information from various healthcare facilities because patients are put under a stringently defined management process. Moreover, if the protocols are accurately defined and monitored, wise conclusions are reached at when drugs are used effectively. Protocols and other decision making techniques have various advantages. They enable clinical practitioners to efficiently learn on how to solve clinical problems. They enable medical practitioners to formulate some questions that enable them to define clinical problems at hand. They present precise scientific and systematic procedures for solving clinical problems. Moreover, they are efficient as regards to time, effort required, and cost. Decision trees and protocols form the foundation upon which significant knowledge of particular clinical problems is evaluated. Additionally, these decision making tools help medical practitioners to consult each other concerning particular clinical problems, and they form suitable means to evaluate clinical activities. Decision trees and protocols are also beneficial to patients because they increase the probability that the patient will receive high quality care, maximum effective results from medications, and more effective medical aid. Moreover, decision trees enable the avoidance of unnecessary prescriptions and medicines thereby assuring the client that only the necessary treatment is achieved. Furthermore, these tools ensure cost-effective and standardized treatment. Below is an example of a decision tree for appendicitis (Wager, Lee, Glaser, 2005) Perforated Operate inflamed Decide now Perforated Not operate inflamed Perforated Patient worse Inflamed Perforated Wait seven hours Patient same Inflamed Expert systems and decision making techniques entails the clinical decision support systems CDSSs, which are computer programs devised to offer expert support to healthcare practitioners in the making of clinical decisions. These expert systems employ integrated clinical information to enable doctors to evaluate data concerning patients thereby making relevant decisions as concerns to the diagnosis of diseases, their prevention and medication. Expert systems are available in various healthcare departments including pharmacy, dentistry, and medicine (Lighter, Fair, 2000). Many CDSSs constitute of four fundamental components. These are inference engine (IE), knowledge base (KB), working memory, and the explanation module. The inference engine is the major part of the system, and it uses the information stored in the system together with the information about the patient to make decisions concerning particular situations. Moreover, the IE manages the kind of activity that the system can initiate. For instance, it establishes the alert and reminder procedures in an alerting mechanism. Moreover, it determines the conclusions or decisions that can be displayed on the screen of the diagnostic system. The KB represents the information used by the IE. For instance, in a case of caries, the KB will present information concerning the risks for fresh lesions and their levels. Knowledge bases are created either by a domain expert or by a computerized procedure. The creation of knowledge by an engineer involves the assistance of a clinical domain specialist who ed its and manages the KB. On the other hand, in a computerized process, information is obtained from external sources that include journal articles, books, and database using a particular computer application (Harrington, 2002). Information collected concerning a patient is stored in the database or modified into a message. This forms the working memory. Patients information ranges from demographic features such as gender and date of birth, drugs in use, allergies, and previous medical problems, among other data. All CDSSs do not contain the explanation module. The explanation module serves the purpose of creating validations for the decisions made by the IE when using the information in KB against patient information within the working memory. CDSSs work in a synchronized manner in that they communicate directly with the medical practitioner who waits for the information from the system. An example of this application is one which examines interactions between drugs or likely allergies experienced by patients in response to particular prescribed medicine. When working in a synchronous approach, CDSSs carry out their rationalizations in an independent manner without the aid of any user (Gillies, 2002). For instance, the production of a reminder for a checkup or hygiene takes place independently. Clinical Decision Support Systems are categorized as either open or closed loop structures. In open-loop system, the CDSS makes decisions but it does not initiate an action on its own. Examples of open-loop systems are applications that produce alerts or reminders. The eventual decision concerning the activity to be performed is determined by the medical practitioner. On the other hand, in closed-loop systems, the system initiates the action without involving a medical practitioner. Other significant types of CDSSs include consultation systems, clinical guidelines, and event monitors. A consultation system entails situations where a medical practitioner enters information concerning a patient into the system. Information entered may include patient demographic characteristics, medical history, and physical diagnosis, among others. The system then lists the problems related with the situation and provides possible solutions. An event monitor, on the other hand, constitutes of software that collects all data copies accessible in electronic design within the healthcare facility and employs its knowledge base to relay alerts and reminders to medical practitioners when necessary (Lighter, Fair, 2000). Clinical instructions are integrated in the CDSSs, and they are invented by clinical experts and distributed by professional or state organizations. In this case, the clinical guidelines serve as official statements to recommend the most appropriate practices as pertains to particular clinical problems. Researchers in clinical field have invented standardized representations of information to promote the sharing of the guidelines. An example of standardized representation of information is the Guideline Interchange Format (GLIF) or Arden Syntax. Arden Syntax refers to an American National Standards Institutes (ANSI) standard used to represent quantifiable clinical information (Wager, Lee, Glaser, 2005). Arden Syntax presents decision rules known as medical logic model (MLM). Moreover, every MLM has adequate reasoning to enable it make a clinical decision. On the other hand, the Guideline Interchange Format (GLIF) constitutes of a format interpretable by the computer to enable representation of clinical practice directions invented by InterMed collaboration, which is a project carried out jointly at Stanford, McGraw, Harvard, and Columbia University laboratories (Gillies, 2002). This application serves as a language that can be used for general purposes to develop and implement clinical decision support systems, which are applied in various clinical spheres. Besides supplying recommendations for patient care, the application can be used to ensure quality and medical knowledge. Therefore, decision support systems help healthcare professionals to make relevant decisions when dealing with patient care to ensure maximum quality and safety for the patients.

The Discovery of Paralititan Stomeri - A Giant Sauropod Essay -- Anthr

The Discovery of Paralititan Stomeri - A Giant Sauropod In the scientific article â€Å"A giant sauropod dinosaur from an upper Cretaceous mangrove deposit in Egypt,† by Joshua Smith, Matthew Lamanna, Kenneth Lacovara, and Peter Dodson it is indicated that a giant sauropod named Paralititan Stomeri was discovered in a desert area in western Egypt in 2001. The skeleton was dated back to ninety to one hundred million years ago, which is the late Cretaceous period. Paralititan is a sauropod, which is thought to be the second largest that has ever lived. A partial skeleton of this enormous sauropod was found. What was found is seen when the authors write, â€Å"The specimen consists largely of vertebrae, pectoral girdle, and forelimb elements† (Dodson, Lacovara, Lamanna, and Smith). The largest bone found was a 1.69 meter long humerus, which is an upper arm bone. This was the first find in the area since 1935. The area where the bones were found is called Egypt’s Bahariya Oasis. The last time this site was explored was when a German, named Ernst Stromer, found four smaller dinosaur species. Stromer believed that the fossils he found came from a period in the Upper Cretaceous around ninety three to ninety nine million years ago. Included in stromer’s findings were fish, turtles, plesiosaurs, squamates, crocodyliforms, and four dinosaurs: the theropods Spinosaurus, Carcharodontosaurus, and Bahariasaurus, and the sauropod Aegyptosaurus (Dodson, Lacovara, Lamanna, and Smith). Unfortunately most of these fossils were destroyed in 1944 when the Allied forces bombed Munich during World War II. The period around ninety to one hundred million years ago is characterized by a very small variation in temperature between the north and south ... ... in that area. The discovery of the Paralititan supports the theory that the two continents were attached through the late Cretaceous, because it is closely related to the Argentinosaurus. This discovery is exciting because it is another very large sauropod and, because it helps support the theory that Africa and South America were still connected through the late Cretaceous period. Bibliography Dodson, Peter, Kenneth Lacovara, Matthew Lamanna, and Joshua Smith. â€Å"A giant sauropod dinosaur from an Upper Creataceous mangrove deposit in Egypt†. Science. Washington: June1, 2001. Vo. 292, Iss. 5522. Roach, John. â€Å"’Tidal Giant’ Roamed Coastal Swamps of Ancient Africa†. National Geographic News. 2001. http://news.nationalgeographic.com/news/2001/05/0 531-tidaldinosaur.html

Theodore Roosevelt :: essays research papers

With the assassination of President McKinley, Theodore Roosevelt, not quite 43, became the youngest President in the Nation's history. He brought new excitement and power to the Presidency, as he vigorously led Congress and the American public toward progressive reforms and a strong foreign policy. He took the view that the President as a "steward of the people" should take whatever action necessary for the public good unless expressly forbidden by law or the Constitution." I did not usurp power," he wrote, "but I did greatly broaden the use of executive power." Roosevelt's youth differed sharply from that of the log cabin Presidents. He was born in New York City in 1858 into a wealthy family, but he too struggled--against ill health--and in his triumph became an advocate of the strenuous life. In 1884 his first wife, Alice Lee Roosevelt, and his mother died on the same day. Roosevelt spent much of the next two years on his ranch in the Badlands of Dako ta Territory. There he mastered his sorrow as he lived in the saddle, driving cattle, hunting big game--he even captured an outlaw. On a visit to London, he married Edith Carow in December 1886. During the Spanish-American War, Roosevelt was lieutenant colonel of the Rough Rider Regiment, which he led on a charge at the battle of San Juan. He was one of the most conspicuous heroes of the war. Boss Tom Platt, needing a hero to draw attention away from scandals in New York State, accepted Roosevelt as the Republican candidate for Governor in 1898. Roosevelt won and served with distinction. As President, Roosevelt held the ideal that the Government should be the great arbiter of the conflicting economic forces in the Nation, especially between capital and labor, guaranteeing justice to each and dispensing favors to none. Roosevelt emerged spectacularly as a "trust buster" by forcing the dissolution of a great railroad combination in the Northwest. Other antitrust suits under the Sherman Act followed. Roosevelt steered the United States more actively into world politics. He liked to quote a favorite proverb, "Speak softly and carry a big stick. . . . " Aware of the strategic need for a shortcut between the Atlantic and Pacific, Roosevelt ensured the construction of the Panama Canal. His corollary to the Monroe Doctrine prevented the establishment of foreign bases in the Caribbean and arrogated the sole right of intervention in Latin America to the United States.

Research Project on Nimbooz by Pepsico

A Study on the Customer Preference of Nimbooz, Kolkata Chapter| Table of Content| Pg. Nos. | Chapter I| Introduction and Literature Review| | | * Introduction to the Topic| 6| | * Introduction to the Industry| 9| | * Introduction to the Company| 25| | * Introduction to Nimbooz| 44| Chapter II| Research Design| | | * Title of the project report| 59| | * Statement of the Problem| 59| | * Scope of the Study | 59| | * Objective of the Study| 59| | * Hypothesis Development| 59| | * Methodology| 60| | * Data Sampling | | | * Sampling Details| | | * Tools for Data Analysis| | * Limitations of the Study| 61| Chapter III| Analysis and Interpretation| 62| Chapter IV| Summary Of Findings| 85| Chapter V| Recommendations and | 86| | Conclusion| 89| | | * Bibliography | 90| | * Annexures| 91| | * Questionnaire| | INTRODUCTION TO TOPIC The beverage industry of India has seen the introduction of new products over the last few years. PepsiCo launched the lime-lemon drink Nimbooz. The drink is an addi tion to its 7-up category with real lemon juice, no fizz and no artificial flavors. This research is to identify the market performance of one such product that is Pepsi co. s Nimbooz. Market research  is any organized effort to gather information about  markets  or customers. It is a very important component of  business strategy. The term is commonly interchanged with  marketing research; however, expert practitioners may wish to draw a distinction,in that marketing  research is concerned specifically about marketing processes, while  market  research is concerned specifically with markets. Market Research is the key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition.Market research includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. The process of market research included – Step 1: Problem Definition The first step in any marketing research project is to define the problem. In defining the problem, the researcher should take into account the purpose of the study, the relevant background information, what information is needed, and how it will be used in decision making.Problem definition involves discussion with the decision makers and analysis of secondary data. Once the problem has been precisely defined, the research can be designed and conducted properly. Step 2: Development of an Approach to the Problem Development of an approach to the problem includes formulating an objective or theoretical framework, analytical models, research questions, hypotheses, and identifying characteristics or factors that can influence the research design. This process is guided by case studies and simulations, analysis of secondary data and pragmatic considerations.Step 3: Research Design Formulation A research design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the required information, and its purpose is to design a study that will test the hypotheses of interest, determine possible answers to the research questions, and provide the information needed for decision making. Conducting exploratory research, precisely defining the variables, and designing appropriate scales to measure them are also a part of the research design.The issue of how the data should be obtained from the respondents (for example, by conducting a survey or an experiment) must be addressed. It is also necessary to design a questionnaire and a sampling plan to select respondents for the study. Step 4: Data Collection Data collection handing out questionnaires to respondents for study. It involves a certain level of interaction with the respondents. Step 5: Da ta Preparation and Analysis Data preparation includes the editing, coding, transcription, and verification of data. Each questionnaire or observation form is inspected, or edited, and, if necessary, corrected.Number or letter codes are assigned to represent each response to each question in the questionnaire. Step 6: Report Preparation and Presentation The entire project is documented in a written report which addresses the specific research questions identified, describes the approach, the research design, data collection, and data analysis procedures adopted, and present the results and the major findings. The findings should be presented in a comprehensible format so that they can be readily used in the decision making process. The project incorporates the analysis of the customer preference of Nimbooz.The research studies the overall post-launch consumer behavior and analyses the customer preference of Nimbooz. | INTRODUCTION TO THE BEVERAGE INDUSTRY A  beverage  is a drink specifically prepared for human consumption. Beverages almost always largely consist of water. Drinks often consumed include: Water (both flat or carbonated),Juice based drinks, Soft drinks, Sports and Energy drinks, Alcoholic beverages like beer or spirits ,Coffee, tea ,Dairy products like milk. Filling of beverages can be done cold, hot, ambient and cold-aseptic filling to mention the latest trend of beverage marketing and technology.The beverage is mainly categorized into two major categories based upon the alcoholic and nonalcoholic nature of the drink: An alcoholic beverage is a drink containing ethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers, wines, and spirits. They are legally consumed in most countries, and over 100 countries have laws regulating their production, sale, and consumption. In particular, such laws specify the minimum age at which a person may legally buy or drink them. This minimum age varies between 16 and 25 years, depending upon the country and the type of drink.Most nations set it at 18 years of age. A non-alcoholic beverage is a beverage that contains less than 0. 5% alcohol by volume. Non-alcoholic versions of some alcoholic beverages, such as non-alcoholic beer mocktails, are widely available where alcoholic beverages are sold. Non-Alcoholic beverages are further of two types based upon carbon content. Carbonated beverages which include sodas, soft drinks which are â€Å"fizzy† and carbonated under pressure. Non-Carboanted beverages are those that lack any carbon content these beverages include contain Fruit juices, Coffee, Tea and other flavoured drinks like lemonade, gigerale etc.The beverage market is worth $55 billion worldwide. The tides are turning for many beverage categories. While the carbonated soft drink and beer categories are merely treading water with flat sales, the energy drink category is surging ahead like never before. Bottled water, ready-to-drink cof fee, ready-to-drink tea and sports drinks follow close behind with substantial sales increase- drinks without added sugar, no beer, along with developments in juice drinks and dairy-based drinks, are helping to turn around sales in these categories.What follows is a category-by-category look at the state of the beverage industry, including the top brands, new products,  innovations and future trend setters. The above graph shows the relative share of all the beverages worldwide. As shown by the above graph the different beverage sectors can be classified according to importance. THE CHANGING BEVERAGE INDUSTRY In order to be successful in the marketplace, one has to think in terms of health innovation, flavor innovation, ingredient innovation and specific age groups. These are the factors that will shape the future of the beverage industry.Today’s consumers are concerned with overall health and wellness. As a result, there is significant impact on food and beverage purchases . Many studies have shown that consumers are as concerned with good health as they are about maintaining a high quality of life. Beverage Industry have gone deep into the consumer preferences and tastes. The soft drink industry is training people to seek out new products, even the big companies are coming out with limited-edition flavors, and consumers are beginning to see that there is more flavor activity going on in the category.Whether that really nets anybody any sales gains is another thing, but it is teaching consumers to seek out and try new products. The beverage industry has grown drastically in the last 10-15 years. Each year the beverage manufacturers turnover increase and they continue to introduce new beverages. The graph shows that the Non carbonated sector is the dark horse which has shown tremendous growth rate from 1997-2010. With health and wellness being major concerns and obesity becoming a global issue, the future of the beverage industry is the non carbonated sector as shown. Packaging TechnologiesWith the increasing global customer base, beverage retailing is transforming. However, with the move toward globalization, it requires longer shelf life, along with monitoring food safety and quality based upon international standards. To address these needs, nanotechnology is enabling new food and beverage packaging technologies. Applications in nano-enabled packaging span development of improved tastes, color, flavor, texture and consistency of beverages, increased absorption and bio-availability of nutrients and health supplements, new food packaging materials with improved mechanical, barrier and antimicrobial properties.According to a study by iRAP, Inc. , the total nano-enabled food and beverage packaging market in the year 2008 was US$4. 13 bln, which is expected to grow in 2009 to US$4. 21 bln and forecasted to grow to US$7. 30 bln by 2014, at a CAGR of 11. 65%. Active technology represents the largest share of the market, and will cont inue to do so in 2014, with $4. 35 billion in sales. In spite of several challenges and restrictions faced by this industry, it is a ‘roll’ like never before. Customer preferences may have shifted, but they are still always on the lookout for a can of ‘coke’ or a new ‘flavored’ drink to quench their thirstINDIAN BEVERAGE MARKET India has a population of more than 1. 15 Billions which is just behind China. According to the estimates, by 2030 India population will be around 1. 450 Billion and will surpass China to become the World largest in terms of population. Beverage Industry which is directly related to the population is expected to maintain a robust growth rate. The price stability throughout the year has contributed to the increase in domestic liquor sales. India is a booming market for the beverage industry. It already accounts for about ten per cent of global beverage consumption today.This means that the country has the third-largest be verage consumption after the USA and China. But that is not the end of the road. Market analyses indicate that beverage sales in India will be increasing by more than 60 per cent between 2008 and 2012. Since India is a country of tea and coffee drinkers, packaged cold drinks have enormous potential. Packaged water, beer, spirits and carbonated drinks are recording what rates are in some cases high double-digit growth. All in all, annual per capita consumption of packaged beverages is supposed to triple from 2. 6 litres in 2000 to 8. 7 litres in 2012.The total carbonated beverages and juices market is estimated at 284 million crates a year. The market is highly seasonal in nature with consumption varying from 25 million crates per month during peak season to 15 million during offseason. REASONS FOR GROWTH: In India, various positive factors drive the beverage markets. One is the rising number of people in the middle class with extra money to spend on new beverages like wine, new bran ds of imported whiskey, or the fancy energy drinks, some of which are really good to enable people to work longer, to listen longer during conferences, and even to party longer and have fun. Economic drivers:  With strong economic drivers of consumer spending, India is a very different market from that of the 1980s or 1990s. With a GDP of USD800 billion and a GDP growth rate in 2005-06 of over 8 percent, India is now the third largest economy in Asia. Average GDP growth of the last 10 years has been 6. 5 percent per annum. And most significantly, the stepping up of GDP growth is driven primarily by domestic demand rather than exports. * Demographic drivers:  Macro There are compelling demographic trends in the country that promise new and sustained opportunities for beverage product suppliers who can read right the signals.The country boasts an expanding middle class that is currently 350 million strong (a population larger than that of the USA or the European Union). The rapid growth in the retail sector (over 20 percent per annum) is a confirmation of the increasing buying power of the middle class. FRUIT BEVERAGE INDUSTRY: The Indian beverage market offers hot options. The fruit beverages industry in India now stands at Rs 1100 crores (approx. Euro 180 million) and the market has grown at the rate of 30%. Part of the industry of fast moving consumer goods is also the beverage industry.The total beverage industry in India is being estimated to grow at 17% this year, according to experts. Food and beverages segment has not suffered despite the slowdown in the economy. FMCG in stores has done very well. In fact, it registered 10-15% growth in this segment last year. CARBONATED BEVERAGE INDUSTRY Approximately 120 billion liters of beverages are consumed by Indians every year, but only 5% represent store-bought packaged beverages. The majority of Indian consumers (75%) still consume non-alcoholic store-bought beverages less than once a day’, highlight ing a large untapped market opportunity, particularly in the carbonated drinks and juice or juice-based categories (estimated to be worth $1. 5 Billion and $. 25 billion respectively). In order to increase consumption and penetration of such beverages manufacturers will have to address the two primary reasons why some Indians abstain entirely, that is, health concerns and undesirable taste Beverage majors like Coca Cola India, for example, again reported growing sales.Coca-Cola in India reported a solid first quarter 2009 results not only despite a challenging economic environment, but also with unit case volume increasing by 31%. And eight quarters out of the 11 quarters had a double-digit growth. . MILK BASED BEVERAGES Demand for milk and milk-based beverages are also rising. India is the world’s biggest producer and consumer of milk, since milk plays a major role in the Indian diet. The consumption of milk and milk-based beverages has increased by an annual average of 2. 7 per cent in the last four years and most of them (65 per cent) are sold â€Å"loose† / unpackaged.The proportion of the market accounted for by packaged milk and dairy products are increasing, however. In the past four years, for example, demand for milk filled in pouches has grown by 4. 5 per cent annually, while the fi gure for milk in cartons is about 25 per cent. The rising consumption is making it necessary for appropriate investments to be made by the beverage industry. The sector is highly fragmented and 95 per cent of these producers have small or very small operations. Of this, the health beverage industry is valued at $230 million.The Indian beverage industry faces over supply in segments like coffee and tea. However, more than half of this is available in unpacked or loose form. Indian hot beverage market is a tea dominant market. Consumers in different parts of the country have heterogeneous tastes. The urban-rural split of the tea market was 51:49 in 2000. Coffe e is consumed largely in the southern states. The size of the total packaged coffee market is 19,600 tonnes or $87 million. Increasingly packaged coffee is becoming extremely popular and so is the â€Å"cafeteria culture† as promoted by Barista and Cafe Coffee Day.PACKAGED WATER Though not technically a beverage. Packaged mineral water is also considered to be a part os the Beverage Industry. Mineral water market in India is a 65 million crates ($50 million) industry. On an average, the monthly consumption is estimated at 4. 9 million crates, which increases to 5. 2 million during peak season. BEVERAGES FOR HEALTH AND WELLNESS IN INDIAN MARKET The global health and wellness trends in the beverage sector are beginning to notice an increasing level of activity in India.There is today a growing health and wellness consciousness among consumers and an increasing importance given to fitness and healthy lifestyle choices. Changing work and lifestyle habits leave less time for home cooking and therefore spur demand for convenience and ‘complete nutrition’ from meal replacements. There is a greater inclination to ‘self-care’ rather than ‘medicate’, a greater awareness of the ‘functional’ benefits of health beverages and a greater willingness to pay a premium for such beverages. RESPONSE TO HEALTH AND WELLNESSWith these strong drivers of growth, it is not surprising that the beverage industry in India has begun to respond with products that are marketed clearly on a health and wellness platform. However, to set the record straight, ‘health and wellness’ is not a wholly new platform for the Indian market. India has, for decades, had a thriving health food drinks market. Market leader, GlaxoSmithKline Consumer Healthcare (GSKCH), has had iconic brands ‘Horlicks’, ‘Boost’, ‘Viva’ and ‘Maltova’ create ‘top-of-the-mind' recall across generations of Indians.The fact is that there has all along been a strong multinational presence in beverage market and more recently this has been witnessing the emergence of Indian ‘multinationals’ across this sector. However, much of the marketing for health food drinks in the past has been general health and energy positioning, rather than the focus on specific benefits or ingredients that is characteristic of most mature health food markets. This is now changing and the specific initiatives of some companies are going a long way to creating a truly dynamic health and wellness beverage sector in India.Global market leader in Probiotic fermented milk drinks, Yakult, has teamed up with Danone to start manufacturing its probiotic fermented milk drink in India from 2007. Calcium-fortified beverages are a rapidly growing market. Some examples of brands that have introduced calcium-fortified products are ‘Amul Shakti’, Coca-Cola India’s ‘Mazza’, GCMMF launched sports drink ‘Stamina' in early 2006. ‘Red Bull’ was launched in India in 2003. Carbonated beverage giants Coke and Pepsi have also planned to widen their product portfolio with ‘health-based’ beverages (non-carbonated).Pepsi’s ‘Gatorade’ is already on the market. And in what must be among the most significant recent commercialization efforts of a traditional Indian drink, ‘Amul Masti’ Spiced Buttermilk was launched (in a 200 ml tetra pack), marketed on the platform of being free of colour, preservatives, acids and sucrose sugar. SUMMARY: * Indian Beverage Market CAGR[2007-2010]:21% * India ranked 3rd in largest beverage consumption after the USA and China * Total Indian Beverage Consumption every year:120 billion liters * Fruit Beverages Market size: Rs 1100 crores (approx.Euro 180 million) * Fruit Beverage market growth rate: 30% * Majority of Indian consumers:75% consume Non-alcoholic beverages and 25% Alc oholic Beverages * Carbonated Drinks Market size: $1. 5 Billion * Juice or juice-based Drinks Market size: $. 25 billion * Health beverage industry is valued at $230 million * Indian Beer Market Growth Rate: 7 – 8 % * Indian Beverage Industry is 10% of Global beverage consumption today. * Milk-based beverages consumption has increased by an annual average of 2. 7 per cent in the last four years * Total packaged coffee market size: 19,600 tons or $87 million. The Indian soft drink market is worth Rs. 21,600 million a year with a growth of around 7%. * The total soft drink (carbonated beverages and juices) market is estimated at 284 million crates a year or $1 billion. * Peak season soft drink consumption : 25 million * Off-season soft drink consumption: 15 million * The market is predominantly urban with 25 per cent contribution from rural areas. * Coca cola and Pepsi dominate the Indian soft drinks market. * Indian Mineral water market size : 50 million industry. BARRIERS IN THE INDIAN BEVERAGE INDUSTRYDespite this flurry of activity, the market is still plagued by low levels of awareness and a lack of sophistication in consumer choices. Price remains a stumbling block. Public concerns over safety and quality of beverages have been aggravated by research findings over alarming levels of pesticide residues in bottled water and soft drinks. Furthermore, there is a lack of detail and clarity in food safety regulation regarding nutraceuticals and functional beverages, and regarding health claims. Within the beverage industry there is inadequate understanding of how to take traditional ingredients into the modern food processing environment.Finally, the retail sector, despite its growth, is still mostly unorganized and this limits the ability to differentiate health and wellness products through the allocation of exclusive shelf space devoted to this category. OVERCOMING BARRIERS: To overcome these challenges, beverage suppliers need to approach the market w ith a multi-pronged strategy for increasing penetration. It can be given as follow: * Price resistance can, to some extent, be overcome by moving from ‘imported’ to manufactured in India’ products. For example, imported ‘Gatorade’ cost INR45 per 200 ml bottle.Now, made in India, it costs INR25. * Substitution or modification is in some ways easier to execute than addition. (Examples of substitution would be herbal tea replacing regular tea or soy milk replacing regular cow’s milk. Examples of modification would be ‘low-fat’, ‘no-fat’, ‘lite’ variants of established beverage brands). * The growing trend towards on-the-go consumption/out-of-home consumption (at the workplace, in schools, colleges and gyms) presents suppliers with new place and form of consumption options (for example, vending machines for dispensing health drinks at schools). Abandoning the ‘one-size-fits-all’ positioning and g eneric selling points of the past, in favour of targeted and specific messaging based on validated health benefits is likely to be more effective to the better informed middle class today. * Leveraging the intrinsic appeal of traditional Indian ingredients such as ayurvedic, herbal or oleoresin ingredients, but delivered in a modern, safe, convenient and consistent form, or packaging and branding traditional Indian health drinks such as buttermilk and lassi, could create whole new markets that derive their strength from known and trusted traditional ingredients or drinks. In the end, beverage suppliers who unlearn many of the long-held misconceptions about Indian consumers and respond instead to their changing needs and priorities will be best placed to maximize the health and wellness opportunity in this large and growing market LEADING COMPANIES Coca-Cola Company: The Coca-Cola Company (Coca-Cola) manufactures, markets and distributes nonalcoholic beverage concentrates and syrups. The syrups, concentrates and beverage bases for Coca-Cola and nearly 400 other soft-drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in nearly 200 countries around the world.More than 60% of its products are sold outside of the US. It is headquartered in Atlanta, Georgia. The company recorded revenues of $23,104 million during the fiscal year ended December 2005, an increase of 6. 3% over 2004. The company's net profit was $4,872 million in fiscal year 2005, an increase of 0. 5% over 2004. PepsiCo, Inc. : PepsiCo is a leading global snack and beverage company. The company manufactures, markets and sells a range of salty, convenient, sweet and grain-based snacks, carbonated and non-carbonated beverages and foods.The company operates in 200 countries besides the US and Canada. It is headquartered in Purchase, New York. The company recorded revenues of $32. 6 billion during the fiscal year ended December 2005, an increase of 11. 3% over 2004. The ne t profit was $4,078 million in fiscal year 2005, a decrease of 3. 2% from 2004. Parle Bisleri Pvt Ltd : Parle Bisleri is an Indian bottled water company. The group is also involved in the production of fruit juices under the Alfa brand. Bisleri is a brand of bottled water in India. Bisleri has 60% market share in packaged drinking water in India Unilever:Unilever Group (Unilever) is one of the leading companies in the global fast-moving consumer goods segment. Unilever operates under a dual structure. Unilever NV and Unilever PLC are the twin parent companies of the Unilever Group. Also, Unilever NV, Unilever PLC and their group companies constitute a single reporting entity for presenting consolidated accounts. The group operates primarily in Europe, the Americas, Asia and Africa. It is headquartered in Blackfriars, the UK and employs about 206,000 people. The group recorded revenues of $49,310. million during the fiscal year ended December 2005, an increase of 2. 9% over 2004. The operating profit of the group was $6,605. 1 million during fiscal year 2005, an increase of 25. 4% over 2004. The net profit was $4,940. 8 million in fiscal year 2005, an increase of 35. 2% over 2004. Parle Agro Pvt Ltd: Parle Agro is an Indian company in the beverages industry and has brands like Frooti, consistent winner of India's fruit beverage brand, Appy, Appy Fizz and packaged drinking water, Bailley. A pioneer in the Indian industry, Parle Agro is associated with many firsts.They were the first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to introduce fruit drinks in PET bottles. In 2008, Parle Agro forayed into foods with the launch of two confectionery brands, Mintrox mints and Buttercup candies. This was soon followed by two more brands – Buttercup Softease and Softease Mithai. Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. In 2009, Parle Agro forayed into snacks with the launch of Hippo, in line with the company’s vision of becoming a major player in the foods and beverages industry.SWOT ANLYSIS OF THE BEVERAGE INDUSTRY * STRENGTH * Renewal and investment * Innovation and Technological development * Experience in searching for new markets, niches and partners * Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India a competitive advantage. * WEAKNESS * Old technologies and poor work organization * Insufficient pace of creation and implementation of innovations * Insufficiently effective activities of small and medium-sized businesses * Change in household consumption patterns * OPPORTUNITIES Presence of a favorable market * Market globalization * Foreign direct investment promoting knowledge and developing export channels * Transfer of production to the countries with smaller labour costs * Well established distribution network * THREATS * Unfavorable market trends in energy resources * Increasing competition among exporters and decreasing dependency on one market * Intense competition between the organized and unorganized segments and low operational cost. * Water scarcity in India INTRODUCTION TO PEPSICO COMPANY Pepsi Co. : An IntroductionPepsiCo, Incorporated is a large conglomerate with interests in manufacturing, marketing and selling a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. Company Profile Type : Public (NYSE:  PEP) Founded : New York, (1965) Headquarters : Purchase, New York Area  served : Worldwide Key  people : Indra K. Nooyi (Chairwoman), (President) & (CEO) Industry : Food, Non-alcoholic beverage The PepsiCo challenge (to keep up with archrival The Coca-Cola Company) never ends for the world's no. carbonated soft-drink maker. Its soft drinks include Pepsi, Mountain Dew, and Slice. Cola is not the company's only beverage: Pepsi sells Tropicana orange juice brands, Slice mango d rink, Gatorade sports drink, Nimbooz lime drink and Aquafina water. The company also owns Frito-Lay, the world's no. 1 snack maker with offerings such as corn chips (Doritos, Fritos) and potato chips (Lay's, Ruffles). Its Quaker Foods division offers breakfast cereals (Life), pasta (Pasta Roni), rice (Rice-A-Roni), and side dishes (Near East). A true global giant, Pepsi's products are available in some 200 countries.HISTORY Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, North Carolina. The information published here is provided by PepsiCo, Inc. and may be accessed at their site: www. pepsi. com. The story behind Pepsi co. goes as follows, in summer of 1898, as usual, was hot and humid in New Bern, North Carolina. So a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices, and syrups trying to create a refreshing new drink to serve his customers.He succeeded beyond all expectations because he invented the beverage known around the world as Pepsi-Cola. Caleb Bradham had known that to keep people returning to his pharmacy, he would have to turn it into a gathering place. He did so by concocting his own special beverage, a soft drink. His creation, a unique mixture of kola nut extract, vanilla and rareoils, became so popular his customers named it â€Å"Brad's Drink. † Caleb decided to rename it â€Å"Pepsi-Cola,† and advertised his new soft drink. People responded, and sales of Pepsi-Cola started to grow, convincing him that he should form company to market the new beverage. In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the U. S. Patent Office for a trademark. At first, he mixed the syrup himself and sold it exclusively through soda fountains. But soon Caleb recognized that a greater opportunity existed to bottle Pepsi so that people could drink it anywhere. The business began to grow, and on June 16, 1903, â€Å"Pepsi-Cola† was officially registered with the U. S. Patent Office. That year, Caleb sold 7,968 gallons of syrup, using the theme line â€Å"Exhilarating, Invigorating, Aids Digestion. He also began awarding franchises to bottle Pepsi to independent investors, whose number grew from just two in 1905, in the cities of Charlotte and Durham, North Carolina, to 15 the following year, and 40 by 1907. By the end of 1910, there were Pepsi-Cola franchises in 24 states. Pepsi-Cola's first bottling line resulted from some less-than-sophisticated engineering in the back room of Caleb's pharmacy. Building a strong franchise system was one of Caleb's greatest achievements. Local Pepsi-Cola bottlers, entrepreneurial in spirit and dedicated to the product's success, provided a sturdy foundation.They were the cornerstone of the Pepsi-Cola enterprise. By 1907, the new company was selling more than 100,000 gallons of syrup per year. Growth was phenomenal, and in 1909 Caleb erected a headquarters so spectacular that the town of New Bern pictured it on a postcard. Famous racing car driver Barney Oldfield endorsed Pepsi in newspaper ads as â€Å"A bully drink†¦ refreshing, invigorating, a fine bracer before a race. † The previous year, Pepsi had been one of the first companies in the United States to switch from horse-drawn transport to motor vehicles, and Caleb's business expertise captured widespread attention.He was even mentioned as a possible candidate for Governor. A 1913 editorial in the Greensboro Patriot praised him for his â€Å"keen and energetic business sense. † Pepsi-Cola enjoyed 17 unbroken years of success. Caleb now promoted Pepsi sales with the slogan, â€Å"Drink Pepsi-Cola. It will satisfy you. † Then came World War I, and the cost of doing business increased drastically. Sugar prices see sawed between record highs and disastrous lows, and so did the price of producing Pepsi-Cola. Caleb was forced into a series of business gambles just to survive, until finally, after three exhausting ears, his luck ran out and he was bankrupted. By 1921, only two plants remained open. It wasn't until a successful candy manufacturer, Charles G. Guth, appeared on the scene that the future of Pepsi-Cola was assured. Guth was president of Loft Incorporated, a large chain of candy stores and soda fountains along the eastern seaboard. He saw Pepsi-Cola as an opportunity to discontinue an unsatisfactory business relationship with the Coca-Cola Company, and at the same time to add an attractive drawing card to Loft's soda fountains. He was right.After five owners and 15 unprofitable years, Pepsi-Cola was once again a thriving national brand. One oddity of the time, for a number of years, all of Pepsi-Cola's sales were actually administered from a Baltimore building apparently owned by Coca-Cola, and named for its president. Within two years, Pepsi would earn $ 1 million for its new owner. With the resurgence came new confidence, a rarity in those days because the nation was in the early stages of a severe economic decline that came to be known as the Great Depression. TIMELINE – 1898 Caleb Bradham, a New Bern, North Carolina, pharmacist, renames â€Å"Brad's Drink,† a carbonated soft drink he created to serve his drugstore's fountain customers. The new name, Pepsi-Cola, is derived from two of the principal ingredients, pepsin and kola nuts. It is first used on August 28. * 1902 Bradham applies to the U. S. Patent Office for a trademark for the Pepsi-Cola name. * 1903 In keeping with its origin as a pharmacist's concoction, Bradham's advertising praises his drink as â€Å"Exhilarating, invigorating, aids digestion. * 1905 A new logo appears, the first change from the original created in 1898. * 1906 The logo is redesigned and a new slogan added: â€Å"The original pure food drink. † The trademark is registered in Cana da. * 1907 The Pepsi trademark is registered in Mexico. * 1909 Automobile racing pioneer Barney Oldfield becomes Pepsi's first celebrity endorser when he appears in newspaper ads describing Pepsi-Cola as â€Å"A bully drink†¦ refreshing, invigorating, a fine bracer before a race. † The theme â€Å"Delicious and Healthful† appears, and will be used intermittently over the next two decades. 1920 Pepsi appeals to consumers with, â€Å"Drink Pepsi-Cola. It will satisfy you. † * 1932 The trademark is registered in Argentina. * 1934 Pepsi begins selling a 12-ounce bottle for five cents, the same price charged by its competitors for six ounces. * 1938 The trademark is registered in the Soviet Union. * 1939 A newspaper cartoon strip, â€Å"Pepsi ; Pete,† introduces the theme â€Å"Twice as Much for a Nickel† to increase consumer awareness of Pepsi's value advantage. 1940 Pepsi makes advertising history with the first advertising jingle ever broadcast nationwide. Nickel, Nickel† will eventually become a hit record and will be translated into 55 languages. A new, more modern logo is adopted. * 1941 In support of America's war effort, Pepsi changes the color of its bottle crowns to red, white and blue. A Pepsi canteen in Times Square, New York, operates throughout the war, enabling more than a million families to record messages for armed services personnel overseas. * 1943 The â€Å"Twice as Much† advertising strategy expands to include the theme, â€Å"Bigger Drink, Better Taste. † * 1949 â€Å"Why take less when Pepsi's best? † is added to â€Å"Twice as Much† advertising. 1950 â€Å"More Bounce to the Ounce† becomes Pepsi's new theme as changing soft drink economics force Pepsi to raise prices to competitive levels. The logo is again updated. * 1953 Americans become more weight conscious, and a new strategy based on Pepsi's lower caloric content is implemented with â€Å"The Light Refre shment† campaign. * 1954 â€Å"The Light Refreshment† evolves to incorporate â€Å"Refreshing Without Filling. â€Å". * 1963 In one of the most significant demographic events in commercial history, the post-war baby boom emerges as a social and marketplace phenomenon.Pepsi recognizes the change, and positions Pepsi as the brand belonging to the new generation-The Pepsi Generation. â€Å"Come alive! You're in the Pepsi Generation† makes advertising history. It is the first time a product is identified, not so much by its attributes, as by its consumers' lifestyles and attitudes. * 1964 A new product, Diet Pepsi, is introduced into Pepsi-Cola advertising. * 1966 Diet Pepsi's first independent campaign, â€Å"Girlwatchers,† focuses on the cosmetic benefits of the low-calorie cola. The â€Å"Girlwatchers† musical theme becomes a Top 40 hit.Advertising for another new product, Mountain Dew, a regional brand acquired in 1964, airs for the first time, b uilt around the instantly recognizable tag line, â€Å"Ya-Hoo, Mountain Dew! † * 1967 When research indicates that consumers place a premium on Pepsi's superior taste when chilled, â€Å"Taste that beats the others cold. Pepsi pours it on† emphasizes Pepsi's product superiority. The campaign, while product-oriented, adheres closely to the energetic, youthful, lifestyle imagery established in the initial Pepsi Generation campaign. 1969 â€Å"You've got a lot to live. Pepsi's got a lot to give† marks a shift in Pepsi Generation advertising strategy. Youth and lifestyle are still the campaign's driving forces, but with â€Å"Live/Give,† a new awareness and a reflection of contemporary events and mood become integral parts of the advertising's texture. * 1973 Pepsi Generation advertising continues to evolve. â€Å"Join the Pepsi People, Feelin' Free† captures the mood of a nation involved in massive social and political change. It pictures us the way w e are-one people, but many personalities. 1975 The Pepsi Challenge, a landmark marketing strategy, convinces millions of consumers that Pepsi's taste is superior. * 1992 Celebrities join consumers, declaring that they â€Å"Gotta Have It. † The interim campaign supplants â€Å"Choice of a New Generation† as work proceeds on new Pepsi advertising for the '90s. Mountain Dew growth continues, supported by the antics of an outrageous new Dew Crew whose claim to fame is that, except for the unique great taste of Dew, they've â€Å"Been there, Done that, Tried that. † * 1993 â€Å"Be Young, Have fun, Drink Pepsi† advertising starring basketball superstar Shaquille O'Neal is rated as best in U.S. * 1994 New advertising introducing Diet Pepsi's freshness dating initiative features Pepsi CEO Craig Weatherup explaining the relationship between freshness and superior taste to consumers. * 1995 In a new campaign, the company declares â€Å"Nothing else is a Pepsiâ⠂¬  and takes top honors in the year's national advertising championship. * 1998 – Pepsi celebrates its 100th anniversary. PepsiCo. Chairman and CEO Roger A. Enrico donates his salary to provide scholarships for children of PepsiCo employees. Pepsi introduces PepsiOne – the first one calorie drink without that diet taste! STRENGTH & WEAKNESSES OF PEPSI CO.Pepsi Cola throughout its 100 years of existence has developed much strength. One of the strengths that have developed Pepsi into such a large corporation is a strong franchise system. The strong franchise system was the backbone of success along with a great entrepreneur spirit. Pepsi’s franchise system and distributors is credited to bring Pepsi from a 7,968 gallons of soda sold in 1903 to nearly 5 billion gallons in the year of 1997. . Pepsi-Cola provides advertising, marketing, sales and promotional support to Pepsi-Cola bottlers and food service customers. This includes some of the world's best-loved and most-recognized advertising.New advertising and exciting promotions keep. Pepsi-Cola brands young. The company manufactures and sells soft drink concentrate to Pepsi-Cola bottlers. The company also provides fountain beverage products. Pepsi also has had the good fortune of making very wise investments. Some of the best investments have been in their acquiring several large fast food restaurants. They have also made wise investments in snack food companies like Frito Lay, which at present time is the largest snacks company in the world. Probably high on the list of strengths is Pepsi’s beverage line up.Pepsi has four soft drinks in the top ten beverages in the world. These brands are Pepsi, Mountain Dew, Diet Pepsi, and Caffeine Free Diet Peps. Some other strong brands are All Sport, Slice, Tropicana, Nimbooz, Aquafina and a license agreement with Ocean Spray Juices. Pepsi Cola like any company has weaknesses. Ironically, the one strength that has been credited for most of its success in the past has now become a weakness for Pepsi. This former strength is the franchise system. The franchise system in Pepsi Corporate view has become a liability. Pepsi in today’s market must be able to act as one instead of several separate units. * The franchise system has become a hurdle to Pepsi because many of these franchises have become very strong and will not be dictated by PepsiCo on how to handle their operations. Some of these franchises are unwilling to support certain Pepsi products and at times produce their own private label products that are in direct competition with Pepsi products. * Secondly the franchisees are not willing to make capital expenditures to keep up with Coca-Cola who is a firm believer in reinvesting into their infrastructure (Coca Cola at present time does not operate a franchise bottling system). * Pepsi customers buy nearly five billion gallons of soft drinks per year. Pepsi customers buy their products because of taste, price, p ackaging and promotional factors and of a wide variety of brands. Pepsi customers also buy their products due to the high accessibility of Pepsi brands. * Pepsi products are distributed to many outlets. For example, supermarkets where Pepsi buys large shelf area and display areas so the customer can find them easier, viz, Convenience stores, Restaurants, Movie theaters and almost and other conceivable spots. * Another competitive advantage that Pepsi has is in their product Mountain Dew. Mountain Dew has grown a staggering 74. 1% over the last five years. Mountain Dew has a 6. 3% market share and has recently become the No. 4 soft drink in America. At this current pace Mountain Dew will become the first non-cola to reach the 1billion gallon mark in one year. * Pepsi also has an advantage as an innovator in their field. They are the first soft drink makers to introduce a new one-calorie soda called Pepsi-One with, just approved by the FDA, Ace-K. PEPSICO IN INDIAPepsiCo entered India in 1989 and has grown to become one of the country’s leading food and beverage companies. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. PepsiCo India and its partners have invested more than U. S. $1 billion since the company was established in the country. PepsiCo provides direct and indirect employment to 150,000 people including suppliers and distributors. PepsiCo nourishes consumers with a range of products from treats to healthy eats, that deliver joy as well as nutrition and always, good taste.PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks – Gatorade, Tropicana100% fruit juices, and juice based drinks – Tropicana Nectars, Tropicana Twister and Slice. PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands.The company’s high fibre breakfast cereal, Quaker Oats, and low fat and roasted snack options enhance the healthful choices available to consumers. Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets. The group has built an expansive beverage, snack food and exports business and to support the operations are the group's 39 bottling plants in India, of which 17 are company owned and 22 are franchisee owned. PEPSICO VS COCACOLA IN INDIABoth target all income segments of as their products are a ttractive and likeable. Both companies produce parallel products and services (Coca Cola Company, 2009). It is a known factor that when a company goes beyond the national boundaries, the distribution channel and production becomes main concern. When PepsiCo. launches new product and a new promotion strategy, Coca Cola, follows its fierce competitor, with its own version or vice-versa. Both companies are multinational and as they enter new market, they consider many issues such as legal risk, political risk, business risk etc. ecause of the fact that in past these companies had to leave the market due to above mentioned reasons. The companies are very conscious towards taste preferences of the targeted customers. Both companies work on ethics and moral values. They both have public relation department which serves as a chain between consumers and the company. The above graph shows the beverage ranking as at the beginning of 2011. Pepsi reverses a global trend in India, beating its ma in rival Coca-Cola in market share. In terms of Brand Trust too, Pepsi at rank 36 is at 160% higher than its closest cola competitor, Coca-Cola at 60th rank.However the Coke camp has 5 brands among the top 300, as compared to the Pepsi-camp which is only represented by 3 brands among the 300 Most Trusted Brands of India. PEPSICO INDIA SWOT ANALYSIS: Strengths – (a) Pepsico is a well-known brand in FMCG sector. (b) Pepsico is offering many attractive sales promotion schemes. (c) Pepsico is having good market share. (d) Pepsico is offering many brands like 7up, Slice, Mirinda etc. (e) Pepsico is offering Varity of tastes to select. Weakness – (a)Lack of effective customer services. (b) Retailers are not getting proper schemes of Pepsi. c)Visis are out of order. In Jaipur town there is appropriate maintenance services available. (d) Retailers are complaining about cooling. Visis are not cooling well mainly 300 and 400 liters. Opportunities: – (a) Large beverage mar ket. (b) Popular in youth as well as children. (c) New taste can be introduced like apple, even health drink also. (d) In India the major competitors of Pepsi are tea, coffee, lassi, inthis case Pepsi can come in 100 ml or even 50 ml at Rs. 3 or 4. Threats: – (a) Increasing competitors day by day. (b) Poor publicity by competitors. c) Numberless innovation’s area in beverage industry. PEPSICO INDIA PERFORMANCE Pepsi is one of the most well known brands in the world today available in over 160 countries. The company has an extremely positive outlook for India. Outside North America two of our largest and fastest growing businesses are in India and China, which include more than a third of the world’s population. (PepsiCo’s annual report, 1999) Faced with the existing policy framework at the time, the company entered the Indian market through a joint venture with Voltas and Punjab Agro Industries.With the introduction of the liberalization policies since 19 91, Pepsi took complete control of its operations. The government has approved more than US$ 400 million worth of investments of which over US$ 330 million have already flown in. One of PepsiCo’s key strategies was to develop a completely local management team. Pepsi has 19 company owned factories while their Indian bottling partners own 21. Since the entry of Pepsi-Cola to India in 1989, the soft drink industry has under gone a radical change. When Pepsi-Cola entered, Parle was the leader with the Thums-up being its flagship brand.Other products offering by Parle included Limca & Goldspot, another upcoming player in the market was, the erstwhile bottler of Coca-Cola, â€Å"pure drinks†. Its offering includes Campa- Cola, Campa-Lemon & Campa-Orange The two advertisements tags: ‘yehi hai right choice baby’ and ‘nothing official about it’ immediately ring a bell- it’s got to be Pepsi. The advertisement tag ‘yehi hai right choice bab y’ was the first ‘Hinglish’ slogan ever used in the in the Indian market. This slogan proved to be the best suited one for Pepsi and it was a mega hit and at that moment of time.Pepsi in a short span of its operations in India has found a place in the hearts and minds of the Indian consumers. The success has primarily been due to the innovative and passionate Indian team, which has been built over the years. Pepsi is a trendsetter managed and run by Indians, where important decisions are taken locally. The RKJ group is India's leading supplier of retailer brand Carbonated and Non-Carbonated soft drinks, with beverage manufacturing facilities in India and Nepal. It has the license to supply beverages in the territories of Western U. P. part of M. P. , half of Haryana, whole of Rajasthan, Goa, 3 districts of Maharashtra, 9 districts of Karnataka and whole of Nepal. The group has in total 18 bottling plants in India & Nepal and is responsible for producing and marke ting 44% of Pepsi requirement in India. This group has brought name and fame to the Pepsi as in all this regions Pepsi is at the commanding position and in the mean this group has diversified itself into ice cream, suiting and shirtings, restaurants, beer plant in Mauritius & edible oil plant in Sri Lanka PESTICIDE CONTROVERSY 2003:Although Pepsi’s sales were hurt post-cola contamination controversy, Pepsi spokesperson maintained that â€Å"it was difficult to assess whether the slump was due to the controversy or a lean monsoon. Weather has played a spoilt sport, too, and the season has been dull so they were cross fingered whether sales have been hit by the pesticides issue alone. † PERFORMANCE IN 2010: PepsiCo reported that volume, revenue and profit growth for the fourth quarter and the full year of 2010 were driven by gains across its worldwide snacks and beverage businesses.Beverage performance for the quarter was led by high double-digit growth in India, For the full year, beverage volume was led by double-digit growth in India and China. The net revenue grew by 34 per cent, net income rose by six per cent and core constant currency net income rose by 15 per cent. PepsiCo said, â€Å"Our snack and beverage volume gains for the quarter and full year were led by strong performance in key emerging markets. The Middle East, India and China, each reported snack volumes growing by strong double digits, and acquisitions contributed two points of snacks volume growth in the quarter and for the full year. . The company further strengthened its position in India through the formation of a joint venture with Tata Global Beverages to develop and market hydration beverages for the India market. The chronology PEPSICO. in India was: 1977: Parle launched Thums-up and pure drinks launched Coca-Cola. * 1998: In September, final approval for the Pepsi Foods Ltd. Project granted by the â€Å"Cabinet Committee† on economic affairs of the â€Å"Rajeev Gandhi Govt. † * 1990: In March, â€Å"Pepsi-Cola and 7-up† launched markets in north India. 1990: In May, The government cleared the Pepsi-Cola project again but with a change in brand name to â€Å"Lehar Pepsi†, simultaneously it rejects the Coca-Cola application â€Å"Citra† from the Parle, stable hited the market. * 1991: Pepsi-Cola extended its soft drinks business and reached at national scale. Pepsi-Cola launched its product in Delhi and Bombay. * 1992: In January, Brito foods application is cleared by the FIPB. Pepsi-Cola and Parle start initial negotiation for a strategic alliance but took break off after a while. * 1993: Pepsi-Cola launched â€Å"Slice and Teem† captured about 25-30% of the soft drink market in about 2 years. 1994: Pepsi bought â€Å"Dukes & Sones†. * 1995: Pepsi-Cola lunched cans, having capacity of 330ml in various flavors. * 1996: Pepsi-Cola domestic and international operations combined into a Pepsi-Cola Compan y. International and domestic operations combined into one business unit called â€Å"Frito-lay Company†. * 1997: Pepsi-Cola brought â€Å"Mirinda Orange† opposite to â€Å"Fanta†. * 1998: Pepsi-Cola launched â€Å"Mirinda Lemon† opposite to â€Å"Limca†. * 1999: Pepsi-Cola launched â€Å"Diet Pepsi† in can and 1. 5 Lit. PET bottle for health conscious people. * 2001: Pepsi-Cola launched Slice in â€Å"Tetra† Pack. 2003: Pepsi-Cola launched â€Å"Pepsi Blue† to get the favour of world cup season. * 2005: Pepsi-Cola launched Mirinda in â€Å"Straw Berry† flavour to get the favour of movie Batman. * 2005: Pepsi-Cola launched 7-up as â€Å"7-up ice†. * 2009: Pepsi- Cola launches â€Å"Nimbooz†. NIMBOOZ: PEPSICO’S NEWEST OFFERING! INTRODUCTION Numbu Paani is a delicious thirst quencher made from freshly squeezed lemons, salt and sugar. It has a clean and refreshing flavour and is rich with vitamin C. Nim bu Paani, which is nothing but lemonade or lemon squash. It is commonly available in all the towns of India, particularly in the summer season.It is very easy to prepare. Fresh lemon is squeezed in a glass and salt and sugar is added to it. Crushed ice may also be added. Nimbu Paani’ has always been the most commonly consumed cold beverage for Indians, especially during hot summers. Hence it made perfect business sense to launch a non-fizzy drink during summers as it scores above the colas in the health aspect (carbonated drinks actually soaks up the body’s moisture leaving the system more dry). With links to childhood obesity and tooth decay, soft drink sales were down for the first time in 20 years.And sales of bottled water, juices and energy drinks are continuing to eat into the soda market. At such a time PepsiCo decided to launch â€Å"Nimbooz†. The added advantage of it being a very familiar natural refreshing drink which is now being offered in a hygieni c and convenient way would make the mothers prefer it over the Colas. LAUNCH OF NIMBOOZ: The lime-lemon category is the fastest growing segment of the Rs 7,000-crore aerated soft drink market, with both competing brands Sprite from Coca-Cola and PepsiCo's 7-Up registering healthy growth rates.At the onset of the summer, PepsiCo India had launched packaged nimbu paani, Nimbooz by 7UP. The product has been created to suit Indian tastes. PepsiCo was delighted to introduce Nimbooz, a packaged nimbu paani offering specially developed to suit Indian tastes and preferences. Nimbu paani is a well loved Indian drink and Nimbooz brings consumers this well-loved taste backed by PepsiCo quality. PepsiCo claimed that Nimbooz contained no artificial flavours and contained real lemon juice. On 26 Feb 2009  PepsiCo India, the country’s leading food & beverage company, launched its packaged nimbu paani, Nimbooz by 7Up.Inspired by fresh, home-made nimbu paani, India’s favourite bevera ge, Nimbooz by 7Up has been specially created to suit Indian tastes. Nimbooz is a delicious nimbu paani, with real lemon juice, no fizz, and no artificial flavours. Available in trendy, convenient packs, Nimbooz is a great way to enjoy nimbu paani ina hygienic format. PepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz. The 360 degree marketing communication plan will build awareness through multi-city launches and road shows, 3D activation, leveraging Out-of-Home (OOH) media, radio, press and outdoors.Aggressive trial generation & sampling initiatives were also be taken forward across major cities of the country. A special ‘Nimbooz Highway Gadi’ had been created that would visit the four major highways connecting Delhi to Jaipur, Dehradun, Agra to drive trails and consumer education To introduce the beverage, as part of the teaser campaign which kicked off on March 15, an 18-foot tall wooden lemon squeezer with a four-foot lemon replica in it was placed outside various malls and junctions. The message on it read, â€Å"Asli Refresher Coming Soon†.This innovation was executed at Ambi Mall, Gurgaon; Great India Place, NOIDA; Court Chowk, Amritsar; and Fun Republic Mall, Chandigarh. For the revealer, the lemon was replaced with a 20-foot high Nimbooz bottle on March 18. The teaser in Mumbai was spread across five days. For this, a knotted gunny bag stuffed with lemons was mounted on a canter at Mahim Causeway. The message on the sack read, â€Å"4 Din Mein Asli†. Day 2 saw an untied sack with lemons scattered around it and a similar message, with the number of the day changed.The sack got shorter for the next two days and on the fifth day, a returnable glass bottle (RGB) of Nimbooz appeared on the canter. The on-ground initiative was supported by a TV commercial that reflects Nimbooz ‘Ekdum Asli Indian’ proposition. The film had been created by BBDO India. In times of tough competition, brandin g needs to stand out and this is where outdoor media helps, by making the communication as big as possible. Lemon is central to the idea of Indian refreshment and the same thought went in the making of Nimbooz.They decided to keep the brand proposition simple, yet appealing, by dwelling on the authenticity of Ekdum Asli Indian Nimbu-Paani. â€Å"Its like rebirth of nimboo pani with a new refreshing and energetic taste. Definitely this product has given great and tough competition to the other drinks of its segment. People really love its taste and want to purchase Nimbooz. also pushing friends and family member to try it as they believe once they will try then rest Nimbooz will handle in short YEHI HAI RIGHT CHOICE† WHAT IS A MARKETING MIX? The term â€Å"marketing mix† was coined in 1953 by Neil Borden in hisAmerican Marketing Association presidential address. However, this was actually a reformulation of an earlier idea by his associate, James Culliton, who in 1948 d escribed the role of the marketing manager as a â€Å"mixer of ingredients†, who sometimes follows recipes prepared by others, sometimes prepares his own recipe as he goes along, sometimes adapts a recipe from immediately available ingredients, and at other times invents new ingredients no one else has tried. The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan.Also known as the Four P's, the marketing mix elements are price, place, product, and promotion. Elements of the marketing mix are often referred to as the â€Å"Four P's†: * Product – It is a tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry & the hotel industry or codes-based products like cellphone load and credits. To retain its competitiveness in the market, product differentiation is required and is one of the strategies to differentiate a product from its competitors. Price – The price is the amount a customer pays for the product. The business may increase or decrease the price of product if other stores have the same product. * Place – Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. * Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. MARKETING MIX OF NIMBOOZPRODUCT: PepsiCo India launched a packaged nimbu paani offering – Nimbooz – under its 7Up brand to expand its non-carbonated drinks portfolio. Nimbooz is a non-carbonated lemon drink which contains no artificial flavors and contains real lemon juice. INGREDIENTS: * Water * Sugar * Concent rated Lemon Juice (0. 8%) * Acidity regulators (296,330) * Salt * Preservatives (202) *contains added flavor (natural and nature identical flavouring substances) NUTRIONAL FACTS| ENERGY (kcal)| 43|CARBOHYDRATES (g)| 10. 8| SUGARS (g)| 10. 5| PROTEIN (g)| 0| FAT (g)| 0| PACKAGING: Nimbooz offers great value to consumers in three packaging formats of: * 200ml returnable glass bottles * 350ml pet bottles * 200 ml tetra .PRICE: Nimbooz is relevant and affordable offering for consumers on the go because of its ready-to-drink format that is both convenient and hygienic. The proposition of the Indian refresher perfectly captures the mass appeal of this product and will certainly drive consumer connect.The pricing strategy adopted is of course that of PENETRATION PRICING as followed by all PepsiCo products. PLACE: PepsiCo already has well established distribution network for its other brands so it becomes easier for them to cover the entire Indian market and place Nimbooz in retail outlets and restaurants. Traditional Trade :At Kirana stores in the above mentioned packages. Modern trade:Distribution through sports clubs, gymnasiums, tie ups with sports institutes etc. Wheel and Spokes model: In rural areas, where one dealer serves many villages.After the launch a newspaper article cited the following: | | | PROMOTION PepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz. The 360 degree marketing communication plan has build awareness through multi-city launches and road shows, 3D activation, leveraging Out-of-Home (OOH) media